Viewpoint Colour Magazine is a handbook for design understanding and inspiration. We thrive to create the bridge that connects the product designer to the consumer, through idea and lifestyle concepts that will influence future design thinking.‍ Presenting you with a visual journey to see what's happening in popular colour taste around the world for the year ahead. Putting design into perspective and confirming emerging directions to arrive at sound conclusions and strategies for decision-makers in the fields of fashion, beauty, graphics, architecture, interior and industrial design.‍ We seek to inspire but also to be informative, helping different industries with their colour decisions for a new generation of buyers and consumers that are more visually sophisticated than ever.