We have created a distinctive casual and athleisure stylebook, offering a unique approach while remaining a pragmatic tool that is easy to use. Our stylebook is designed with logical product and merchandising development stages to give a comprehensive and clear overview of key trends for the upcoming season.
Setting the scene: we provide the background to each story from the end-user point-of-view – who’s it for, what they like and why they will buy it.
We look at parallel concepts from all sectors of industry that will influence and inform our approach to the concept.
An important addition to the book where we lay out new technological and sustainable approaches in manufacturing that could influence the way concepts are realised and produced.
Original colour palettes and colour combinations on which to base and merchandise garment, trim, footwear, and accessory selection.
Setting the scene: we provide the background to each story from the end-user point-of-view – who’s it for, what they like and why they will buy it.