Our overall concept for FW 2024/25 is “Boosting”. From this come our five themes, Sensatory, Transition, Hyped, Renew and Enclose, wherein we explore the key developments and evolutions of the relaxed leisure wardrobe for the season ahead. We do this in the following way:
The reason why! This is where we provide the background and zeitgeist to our trends. These pages delineate the key, lifestyle factors that are beginning to appear now and will impact the casual and athleisure market in 18 months’ time.
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We provide the background to each story from the end-user point-of-view – who’s it for, what they like and why they will buy it.
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We look at parallel concepts from all sectors of industry that will influence and inform our approach to the concept.
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An important addition to the book where we lay out new technological and sustainable approaches in manufacturing that could influence the way concepts are realised and produced.
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A visual essay to set the mood and delineate the look and feeling of your end-product.
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The reason why! This is where we provide the background and zeitgeist to our trends. These pages delineate the key, lifestyle factors that are beginning to appear now and will impact the casual and athleisure market in 18 months’ time.
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The apparel design breakdown. “He She They” and “She He They” garment concepts that should inspire your collections with related trims to perfect your look.
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The footwear, bags, hats, hosiery, scarves, and extras that not only complete the look but sell in their own right.
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