We have created a distinctive casual and athleisure stylebook, offering a unique approach while remaining a pragmatic tool that is easy to use. Our stylebook is designed with logical product and merchandising development stages to give a comprehensive and clear overview of key trends for the upcoming season. The boundaries between traditional categories such as sports, casual, career, formal, day and evening wear become blurred. As hybridisation grows and product lines become less distinct, the demands on design are multiplying as end-uses become increasingly multi-faceted and technical performance needs to be balanced with eco-consciousness. Our goal is to provide you with a system that helps navigate this increasingly complex yet exciting market and stay on top of its high-speed, ever-changing scenario.
Setting the scene: we provide the background to each story from the end-user point-of-view – who’s it for, what they like and why they will buy it.
An important addition to the book where we lay out new technological and sustainable approaches in manufacturing that could influence the way concepts are realised and produced
We look at parallel concepts from all sectors of industry that will influence and inform our approach to the concept.
Original colour palettes and colour combinations on which to base and merchandise garment, trim, footwear, and accessory selection.
A visual essay to set the mood and delineate the look and feeling of your end-product.
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Setting the scene: we provide the background to each story from the end-user point-of-view – who’s it for, what they like and why they will buy it.
