View2 #18

Textile View2 is a sister publication to the hugely successful Textile View Magazine. It is dedicated to the world of casual, sports and jeanswear for men’s, women’s and kidswear. View2 delivers practical and inspirational information to truly help manufacturers and retailers design, make and sell urban sports products that the market really wants. Its team of contributors all come from the industry itself with experience ranging from the latest fabric developments, through design and development, to marketing and sales. In its form, quality and level of information, View2 mirrors its sister publication with features dedicated to city updates, lifestyle, express, current and future fashion directions.
Welcome to our new issue of View2. As you have no doubt already spotted, we have had a bit of a facelift to iron out any wrinkles that may have gathered with age and inject some fresh energy into our pages. But, there is no change in the scale and scope of information we provide and we hope you like the new look.
This issue we are focussing on DIY, but this is not DIY in the way we all know it, i.e. you buy a kit of something with all the pieces provided, you follow instructions, you build it and hopefully you end up with something that vaguely resembles the picture on the box. We are talking about a modern approach to DIY that allows for customisation and personalization. Where a product is delivered almost complete – the groundwork and hard/skilled work has been done, but there is scope for the consumer to create something exclusive and original. It’s kind of a partial bespoke service: We design it – you finish it off.
An example of a product that sums this up is any one of the stylish mask designs from Wintercroft Masks. For a small fee (around £4.50) you can download a mask template that is easily printable on A4 or US letter paper along with easy instructions on how to create the mask. Then, it is up to you to decorate and personalise to your own taste. The key thing here is that the products are very cool and all you need is a printer, pen, ruler, glue, old cardboard (such as a cereal box) and imagination.
It’s not the old approach to DIY where in magazine terms we would deliver a partially designed cover that looks incomplete along with a set of pens to allow you to finish it off. But instead deliver a partially designed cover (or, in our case, our season introduction graphics) that still look great visually and that you can add to and complete how you wish, using what you have at hand – whether it be a BIC biro, a highlighter pen or some ripped up, post-it notes. In so doing, you can take ownership of the magazine and really make it your own.
Another way of looking at it is how in the past, sneakers have been delivered with two or three different kinds of laces so you can change the final outlook of what you wear–to a point! Now this would be sneakers delivered with a link to a website or info about a free app that is full of ideas on how to create laces out of recycled elastic bands, old ribbons, cables or whatever, or even find a way to do without laces altogether – to inspire but not dictate the end result.
A buzzword of the moment is ‘Normcore’ (Wiki def: “a unisex fashion trend characterised by unpretentious, average-looking clothing”) – you will read it many times throughout this issue as it appears in many of our forecasts as a key direction for future seasons. It may seem a contradiction to the idea of this new DIY approach, but actually, by giving the consumer the opportunity to personalise their product, it completely respects the ‘Normcore’ attitude, because it allows for the personalisation to be as loud or quiet and as detailed or simplistic as the consumer wants.
At the last edition of Denim by PV in Barcelona, we saw many people proudly sporting the jeans they had designed as well as ones they had customised using any number of materials – from hand-sewn-on large scale gemstones, to glossy car paint dip-dyed hems, to bold marker pen artworks and huge scale rips. There seems to be a pronounced need to be able to say, “This was made by me!” Maybe ‘Made By Me’ (MBM) is the new DIY?
So, be inspired to let go just a little this season and feel free to make things truly your own. Our seasonal graphics are ready and waiting for you to give them your personal touch…
You can download them using the link below and when you are done creating send them in to us at and you never know, they could appear in the next issue!
Click here to download |  | 42mb
View2 #18 – Content
Street Style 
London/ Paris/ Tokyo/ New York/ Los Angeles
Our trend watchers get out and about in some of our favourite cities to bring you a snapshot of the hottest looks being worn on the streets.
Hot Retail                 
London/ Tokyo/ New York/ Paris/ Hong Kong
Our Hot Retail section highlights a select few of the freshest new shops to visit when travelling the globe.
WINTER 15/16
Men’s Designers
We find many of the key looks from last season appearing again on the catwalks of London and Milan, i.e. luxe joggers, retro reworks, boiler-suits and denim to name a few. However, this does not make it a dull season; there is real progress and interest in colour, garment detail and graphics.
Denim Most Wanted
At the latest Denim by PV show in Barcelona, we experienced a “new kind of new” in what the visitors were wearing – these industry professionals who live and breathe the indigo cloth seem to be getting inspiration right now by really rethinking the perception of premium denim and just what it means… and that is inspiring!
Colour Direction     
We are moving beyond colour into a more tactile era of coloured texture. Touch is as important as sight. When we design product we should be asking ourselves not just how it looks, but how it feels.
Fabric & Trim Direction
The whole feeling of S/S 16 is softer, slower and more relaxed than in previous seasons. This is achieved through the use of very traditional fibres such as linen and hemp working alongside cotton or the uptake of lyocell to give qualities a softer, more sensual feel.
Women’s Trend Direction & Key Items
Sport-inspired modernity is a consistent theme this season, with technically advanced fabrics and sporty styling used to update and refresh summer silhouettes. It is a season to make bold statements in colour, texture and fabric. Silhouettes, for the most part, are simple, understandable and very commercial. Even when they derive from a masculine heritage they retain a feminine aesthetic through colour, fabrication and fit.
Men’s Trend Direction & Key Items
This season’s trends seem to reflect a growing maturity in menswear – although some might interpret this as a lack of confidence – which arrives off the back of last summer’s shockwave of colour and clashing digital pattern. Sports and dynamic modernity evolve further as a key force behind style constraint and simplicity, with slim and skinny specifically remaining key trends.
Accessories Direction
The 2016 summer season draws inspiration from the everyday and converts it into the unusual and the unexpected. References are drawn from plants, religious buildings and, most normcore of all, human flesh.
Footwear Direction           
Problems are piling up on Earth, but aerospace technology is making big leaps forward, so it seems we are mentally getting ready to vacate our planet. Perhaps there is a better future for the human race in outer space. All our footwear trend stories address this thought in one way or another, whether it is from a realistic or an imaginary angle.
WINTER 16/17
Casualwear Forecast       
For our AW16/17 forecast we’ve based all the seasonal statements around different ways of playing with the concept of normcore. That doesn’t mean there won’t be other stories going on, but for now we are paring down detail, subduing the colour and reconsidering the norm.
Sportswear Forecast       
Material is at the core of this season’s mix of technically enhanced styles and nature inspired tactility – where a multi-media sensory approach parallels the evolutionary developments seen globally in both product and environmental design.