THE NEW NORMAL
No matter where you are in the world, your year to date will have looked significantly different from what you had planned. Since our last issue, we’ve adapted to new ways of working, socialising, exercising, and travelling. Life has changed considerably from where we were just a few months ago.
In putting this issue together, we’ve spoken a lot about positivity and positive change, even while negative news dominated the headlines. For many, this period will have come as a reminder of the simpler pleasures in life, such as our homes, families and time spent outdoors. Acceleration has also become a key word, with many ideas predicted for further down the line, such as drone delivery services and on-demand manufacturing, propelled forwards due to demand during lockdown. ‘What Matters Now?’ on page 11 explores the key societal shifts, opportunities and innovations to focus on now, and in the coming months. Going forwards, there are many personal decisions for consumers to make, which collectively will have huge implications for the economy. At View Two, we are determined that this period of uncertainty and unrest and will be a catalyst for positive change, from environmental wellbeing to ethical standards and equality, on both local and global scales.