A NEW VIEW: A BETTER VIEW
We have been writing so much over the last year about change and a new post-covid landscape that we thought we should take a dose of our own medicine. So welcome to the new VIEW!
Transformation in both traditional publishing and orthodox fashion systems was always on the way, but the Covid-19 pandemic has accelerated this. We are now facing a very altered environment and we at VIEW Publications have been busy adapting ourselves to meet the manifold and diverse demands that come with it.
Stepping forward, we have decided to break down old fashion walls and product segmentation by combining the casual and athleisure content base of our old View2 with the modern-classic content of Textile View Magazine. In our newly styled magazine, we will be looking at ways to action and deliver ideas in a genderless, seasonless and trans-generational manner – all connected to the latest developments in responsible and sustainable manufacturing!
Welcome to a new VIEW – forecasting with ethical product solution by experts from across the industry appealing to a wide audience that covers brand strategists, designers, manufacturers, retailers and many others. We hope that you will agree that we have introduced a dynamic, younger approach concerning marketing, progressive manufacturing and responsible fashion, but kept the soul of the old View products – professionally analysed and beautifully presented trends, colours, fabrics and accessories.
It’s time to venture into the unknown and explore the notion of creativity at its core. Changing the system means going beyond our established norms and merely switching up the way garments look or feel each season. Instead, it’s time to take a step back and assess each garment as a product of its origins.
The future of making – pushing for future-proof performance textiles
The future of business directions – cultivating community
The future of branding – reconnecting with nature
The future for designers – biodesign