OUR FOOTPRINT No 3
Post-covid-19 lockdown and restart of economies; life goes on but not quite as we knew it.
Our worlds have been turned upside down, inside out and, as a result, so has our way of living. Socialising will be different, travel more complicated, lifestyles altered and our mind-sets reset as to what’s important. Our values and priorities have shifted from quantity to quality, fast life to slow life, more to less, local not glocal.
Our wellbeing, safety and security have created a more caring society, while at the same time, a more nervous and woke generation is questioning everything, from history to ethics, climate to culture. It’s a new world order that challenges everything in sight.
In analysing change and forecasting the impact, we see a generation of consumers who will nourish and care for each other and the planet, while others will retreat and become hibernators and online avatars. Somewhere in the middle are the new creators and innovators, looking towards a future that’s altered but, within their reach to remake and remodel.