Change towards a sustainable system, the search for meaning in an AI-driven world, and fashion’s crucial role as a cultural expression. Fashion often leans towards escaping future pressures, choosing joy and novelty over the more challenging systemic changes that are necessary. What do clothes mean in a world seeking and needing inevitable change?

It doesn’t have to be one or the other. Fashion holds an essential place in our lives, shaping and reflecting who we are and where we’re headed. While fashion brings immense joy, the system itself is ready for change. A fresh perspective is to view clothing as a dynamic extension of identity. Garments become meaningful expressions of who we are, evolving as we continually redefine ourselves.

Like identity, fashion is never fixed; it’s in constant flux, evolving with every new insight, challenge, and breakthrough. Nothing is permanent. We live in an experiment, constantly adapting to the shifting landscapes of culture, technology, and society. In this fluidity, we find the freedom to redefine not only what we wear, but who we are and who we wish to become, liberated from constraints and unbound by conventional norms.

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"VIEW" focuses on fashion and design forecasting, with a emphasis on ethical product solutions and exploring innovations in color, materials, textiles, and fashion concepts. Aimed at a wide audience including brand strategists, designers, manufacturers, and retailers, a tool that is used within the fashion industry to inform an inspire new ways of making and designing.