It feels as if colour is pulling in several directions at once: from the chaotic, to the ultra-calm, to somewhere in the middle. This provides us with three areas in which to explore colour for AW23/24. In the first area, we have colours that celebrate newfound freedoms. This is extreme colour where we see hues clashing and mixing in new ways: hot and cold, the sweet with the sour. Established brights journey into new frontiers, taking on sharp and citric qualities.
The second area brings together colours that comfort and provide a calm space, where we connect with nature from the ground up, through shades of fungi, moss, and rock.
There is a raw edge to this family. Gone are the sophisticated camel and neutral shades from previous seasons. Now we see a less polished, more earthy family coming through. The third area is the space in between. This is a place of flux and hybridisation where calm meets chaos and hues flow from one area to the next.
It is an amorphous range and is important because it balances tension caused by our very polarised palette, providing cohesion between the old and the new.
The portal to wild and free expression has opened and we are embracing the idea of spiralling out of control. Surrealism emerges through experimentation with colour, texture, and movement; Colours are ultra-charged.
A graduated set of four compelling blues. A research project has found “consistent evidence that spending time near ‘blue spaces’ seems to be good for well-being”, including helping with “anxiety and low mood”.
A fantastic colour range that carries us to the deepness of a gloomy and reactive world. Intense lights, dense and misty at the same time, full of magical energies hold inside them seeds of other colour realms.
Biotechnology, geology, and soil science converge to deliver new materials and textures. Colours are earthy and vegetal: loam brown, gill pink and shale grey blend with kelp to extol the virtues of nature.
This story speaks of the earth, of rocks and of the moss that clings to it. This is as much a story about material as it is about colour. We draw colour from the earth and shape it into something new.
The portal to wild and free expression has opened and we are embracing the idea of spiralling out of control. Surrealism emerges through experimentation with colour, texture, and movement; Colours are ultra-charged.
We seek new experiences, new worlds, new landscapes for adventure and the unexpected. Mixed reality technology makes a melting pot of the virtual and the real. This is a palette that blurs boundaries and welcomes textural contrast.
