PANTONEVIEW COLOUR PLANNER #45MYTHOS
The age of reason has tried to relegate myths to the level of story-telling or fairy tales, they have once again found a new relevance in our lives today. Myths are pervasive in art and entertainment, from TV programmes like Game of Thrones to the recent spate of Marvel comic films.
Today, the legends of old are being readopted by people who look for spiritual support and other worldly tales to explain the vicissitudes of contemporary life. They tell very human narratives of life and death; heroes, heroines, victories and failures with (mostly) happy endings. Technology is replacing human control and myths are a counter to our society being overwhelmed by artificial intelligence, algorithms and big data.
In this colour card, the past is always present for us. But we also take a very inclusive and optimistic attitude towards the future where we believe new myths will be created reflecting humanity, and our ability to adapt to new circumstances. After all, hope is not a myth!