Viewpoint Colour #9

Viewpoint Colour #9


We know it’s not the first time we’ve urged you to consider the influence of nature on design. But in the Spirit of Nature edition of Viewpoint Colour, this message is front and centre, as it is now even more timely – and more urgent.

The effects of our long-term betrayal of nature, as we continue to waste resources, pollute the environment, compromise biodiversity, and destroy habitats, were thrown into sharp relief by the Covid-19 pandemic. The virus has been identified as zoonotic – transmitted from animals on whose habitats we have encroached. No one can have escaped awareness of this particular crisis, the most evident and deadly of many caused by our lack of respect for the world around us. It is more than time, almost too late, for us to re-establish our respect for nature, and a rebalanced relationship with the natural world.

Design urgently needs to become a catalyst for lasting, sustainable social and environmental change for good. We need to focus not solely on humankind, but on a biocentric perspective. We need to think less about the here and now, and more about the future: the decades, centuries and generations to come.

Our Spirit of Nature edition offers positive inspiration. We profile a variety of designers who are already drawing on the infinite patterns, diversity, and, of course, colours of nature. And we consider the contributions that both science and the ancient wisdom of Indigenous peoples can make, as we shift towards regeneration and long-term thinking, rather than ephemeral, short-term gains.

Spirit of Nature: The Context

As we radically reconsider our place and our role on Earth, widely practised human-centred design methodologies must now give way to planet-centred design. We need to shift from an anthropocentric design perspective to a biocentric one.

Colour Forecast SS22

Consolidating the core ideas of this issue’s theme – Nature’s Wisdom, Variation, Indigenous Wisdom, Regeneration and Long-Term Thinking – this forecast embraces a re-examination of how we use colour in design.

Constructed Landscapes

Photographer Alexandra Von Fuerst sets out to re-evaluate the connection between humans and the environment in her ongoing project Landscape, Like Photography, is a Modern Ideal.

All Creatures Great and Small

A renewed sense that humans are caretakers of the planet requires us to look at all inhabitants of the natural world through a deeply empathetic and curious lens. We are moving away from speciesism and starting to reject the idea that humans are superior to other species.

Ephemeral Colour

Rooted in nature, yet a forerunner of modern science, alchemy bears the aura of centuries of spirituality and magic. Alchemy turns the ordinary into the extraordinary – the very definition of Anne Eder’s work, Botanical Gothic: Poisons, Ghosts, and Auras, an experimental series of dramatic lumen prints.

Networked Nature

Marshmallow Laser Feast is one of the world’s leading immersive art collectives. Underpinned by science and advanced virtual reality (VR) technology, the studio’s extraordinary experiences invite us to become one with nature, navigating spaces that illuminate the hidden natural forces that surround us.

Faded Glory

Having made the decision not to use any chemicals in the processing of his fabrics, Jiyong Kim started his collection a year early, allowing him to utilise the very slow process of natural fading at the hands of his unlikely collaborators – the sun, the wind, the rain – and, of course, his mother, who oversaw the process in her back garden.

Pantone Colour of the Year
A look at the thinking and meaning behind the choice of Illuminating (yellow) 13-0647 and Ultimate Gray 17-5104 as Panton’e twin choices for Colour of the Year 2021

Expanding Horizons: A Long-Term Design Manifesto

Drawing on the work of Ella Saltmarshe and Beatrice Pembroke, co-founders of the multidisciplinary Long Time Project, this Long-Term Design Manifesto shines the light on five pathways to inspire and foster long-term thinking within creative culture.

View #133

View #133


We have been writing so much over the last year about change and a new post-covid landscape that we thought we should take a dose of our own medicine. So welcome to the new VIEW!

Transformation in both traditional publishing and orthodox fashion systems was always on the way, but the Covid-19 pandemic has accelerated this. We are now facing a very altered environment and we at VIEW Publications have been busy adapting ourselves to meet the manifold and diverse demands that come with it.

Stepping forward, we have decided to break down old fashion walls and product segmentation by combining the casual and athleisure content base of our old View2 with the modern-classic content of Textile View Magazine. In our newly styled magazine, we will be looking at ways to action and deliver ideas in a genderless, seasonless and trans-generational manner – all connected to the latest developments in responsible and sustainable manufacturing!

Welcome to a new VIEW – forecasting with ethical product solution by experts from across the industry appealing to a wide audience that covers brand strategists, designers, manufacturers, retailers and many others. We hope that you will agree that we have introduced a dynamic, younger approach concerning marketing, progressive manufacturing and responsible fashion, but kept the soul of the old View products – professionally analysed and beautifully presented trends, colours, fabrics and accessories.

01 Essentials

It’s time to venture into the unknown and explore the notion of creativity at its core. Changing the system means going beyond our established norms and merely switching up the way garments look or feel each season. Instead, it’s time to take a step back and assess each garment as a product of its origins.

The future of making – pushing for future-proof performance textiles

The future of business directions – cultivating community

The future of branding – reconnecting with nature

The future for designers – biodesign

02 Contemporary  Spring/Summer 2022

We see a friendly, interactive approach emerging: true collaboration where reciprocity is valued and warm hearted results emerge from these creative kinships. It’s a time to re-evaluate old hierarchies and move towards inclusivity with renewed passion and purpose.

Fabric Headlines – marketing and development news in fabrics and fibres

Womenswear – styling, fabrics, knits and accessories for Spring/Summer 2022

Menswear – styling, colours, suitings and shirtings for Spring/Summer 2022

03 Casual & Athleisure Spring/Summer 2022

With nature and future proofing at the forefront of consumer’s minds, product lifecycles are being put under the microscope. Forward-thinking brands are focusing on reducing material waste, creating methods of reutilising production waste or creating products derived from natural resources, which will biodegrade within a matter of days or weeks. Consumers are questioning societal norms and taking product lifecycles into their own hands, as evidenced by the continued growth in second-hand sales

Fabric Headlines – marketing and development news in fabrics and fibres

Casual, athelisure and denim concepts – fabrics and accessories for Spring/Summer 2022

04 Forward Matter
Creatives are questioning the way forward as well as debating their powers and how to use them to send positive messages and create change. A disruptive community is pointing the way by transforming extreme challenges into creative proposals and smart solutions for a more caring and respectful society. Time is running out; the new world is already here and the mainstream, orthodox system needs to keep up with this new language.

View Publications
Saxen Weimarlaan 6HS
1075 CA Amsterdam
The Netherlands

Viewpoint Colour #8

Viewpoint Colour #8


  • After a time of deep uncertainty, we are seeing an emerging desire for resurgence, growth and positivity.

  • In this issue we explore a new world order, where the authentic is celebrated through the breaking down of traditional rules and the creation of new values.

  • In this new world order there are no constraints, and fluidity underpins this emerging vision – high tech meets low tech, the old is combined with the new, boundaries are blurred…

  • Colour becomes paramount in defining new identities and shaping these positive visions of the future. We see individuals and creatives expressing themselves in ways which have never been done before through digital environments, new beauty standards, dynamic creative processes and fantastical representations of the self.

  • Whilst there is a clear turn towards the digital and virtual world, there is also a renewed desire for tactile and material experiences.


What if clothes could exist beyond the physical, just like thoughts? Not requiring a single piece of fabric and free even from the pull of gravity, the digital fashion world seems to be unexplored and full of creative potential.

Key Colour Statements
Shapes by contradictory influences, the colour and design landscape has an exciting hybridised aesthetic that marries opposing ideas: reflection and action, individuality and collaboration, virtual and real. We are realising the need for a longer-term colour application that is enduring and timeless, while also recognising that shorter-term directional colour has a clear role to play in creating fresh new statements and personal expression.

Brutalist Beauty
Featuring work from ‘instagram’s most hated beauty account’ by Eszter Magyar. Exploring new beauty standards which challenge traditional perceptions of beauty through the unconventional use of colour, texture and materiality. 

Electric Nature
Andres Reisinger’s beautifully rendered images of natural landscapes which feel both otherworldly and approachable. Through these visuals, Reisinger breaks with the harsh and bold aesthetics that often characterise digital renders. 

Guerrilla Dyeing
Working with natural dyes in a way which feels fresh, rebellious and new, Audrey Louis Reynolds steers away from the aesthetics we would traditionally associate with natural dyes and pigments. 

Off Colour
A series of visual portraits that showcase Tomihiro Kono’s original take on wig making. The wigs are characterised by the use of ‘off colours’ – a celebration of unconventional pastels challenging typical wig colours. 

Clay Play
A compilation of clay maquettes presented for Eny Lee Parker’s clay play contest. High-end interiors made from playdough; high-tech meets low-tech; and a celebration of colours through making.

Beneath the Surface
Photographer Pim Top overlays digital textures and images to produce visuals which challenge slick digital aesthetics and colours.

Colour Futures
Inspiration from the work of the renowned artist Samara Scott Textural with exploratory manifestations of colour, where materiality is key.

View Two #29

View Two #29

No matter where you are in the world, your year to date will have looked significantly different from what you had planned. Since our last issue, we’ve adapted to new ways of working, socialising, exercising, and travelling. Life has changed considerably from where we were just a few months ago.

In putting this issue together, we’ve spoken a lot about positivity and positive change, even while negative news dominated the headlines. For many, this period will have come as a reminder of the simpler pleasures in life, such as our homes, families and time spent outdoors. Acceleration has also become a key word, with many ideas predicted for further down the line, such as drone delivery services and on-demand manufacturing, propelled forwards due to demand during lockdown. ‘What Matters Now?’ on page 11 explores the key societal shifts, opportunities and innovations to focus on now, and in the coming months. Going forwards, there are many personal decisions for consumers to make, which collectively will have huge implications for the economy. At View Two, we are determined that this period of uncertainty and unrest and will be a catalyst for positive change, from environmental wellbeing to ethical standards and equality, on both local and global scales.

What Matters Now?
As we continue to face uncertainty, rethink how we make everyday decisions and consider how we as individuals and businesses can implement and support positive and tangible change, we highlight the new priorities and key concerns for consumers post-Covid.

Meet The Maker: WearYourMask
Diana Ejaita’s Berlin based brand WEARYOURMASK fuses elements of her West African and European roots to create cross-seasonal collections that are both steeped in tradition and distinctly modern.

Class of 2020
Selected by the View Two and BDA London teams, we’re delighted to share our graduate project highlights of 2020, chosen for their original or future-thinking concepts and striking design work. 

Seasonal Themes A/W 21/22
Health, wellbeing and self-preservation are core themes that will only continue to grow in significance. Fabrics and garments that offer protective benefits such as antibacterial properties will be key. There are 5 stories:

Regenerate: science, nature and adapted home environments come together to influence a rework of core lounge and leisure looks in natural and technically enhanced fabrics. 

Legacy: the respite that time spent outdoors can provide has grown in significance. Mindfulness is found in activities such as hiking, fishing and camping, while nostalgic items and simpler ways of living offer comfort.

Stimulus: the increasingly explored phygital dimension inspires a plush utilitarian lounge look that focuses on haptic tactility and visual stimulation. 

Flex: as lifestyles shift and we develop and adapt to new routines, optimisation, performance and versatility become integral to looks that must balance home, work and play. 

Preservation: self-preservation has never been so important as we fight to protect our health, wellbeing, communities and rights. Protection is paramount to survival.  

Preservation: self-preservation has never been so important as we fight to protect our health, wellbeing, communities and rights. Protection is paramount to survival.  

View Publications
Saxen Weimarlaan 6HS
1075 CA Amsterdam
The Netherlands

View Two #28 Copy

View Two #28 Copy

In With the New

With a brand new decade stretching out before us we contemplate the future (and the past) more so than ever, considering the big shifts and evolutions the next ten years may bring. Hoping to emerge and recuperate from years of global political upheaval, there certainly seems to be a hint of hope in the air as individuals, communities and businesses pledge to find their own solutions, working collaboratively to identify and pursue unified goals.

Positive change is on the horizon. In the world of fashion and textiles, substantial developments continue to come through from innovative mills and manufacturers. Realistic routes to establishing circular economies are evolving, and the presence of recycled, recyclable and biodegradable fabrics across key tradeshows are on the up.

Markets continue to merge and evolve. What started out as the ‘athleisure’ trend, a fad to some, is now permanently rooted within our everyday wardrobes. This performance lifestyle aesthetic has become so intertwined, and so paramount to the way we dress, that these now ‘core’ pieces are almost completely inseparable from our casual and denim looks.

It is for this reason that we have shaken up our approach to delivering your seasonal trend information in this issue of View Two Magazine. Each of the five themes laid out here – Purpose, Off-Centre, Tactility, Near Future and Transformation – show the complete seasonal picture, supporting concept development and merchandising across casual, denim and athleisure markets for spring summer 2021. While some themes are slightly more weighted towards casual and denim end looks, you will find others are more heavily influenced by performance lifestyle wear.

The five seasonal themes are supported by our Key Denim Details, covering the essential move-ons showcased at Kingpins and Denim Premiere Vision, as well as our Key Seasonal Concepts feature, which highlights the major recurring themes through nine succinct looks pulled from the rails of vintage dealers, lesser known designers and established brands.

City Safari: Manchester
Having played a pivotal role in the history of cotton, global textile production and broader industries, the northern powerhouse of Manchester is now home to a flourishing crowd of fashion manufacturers, creative businesses, digital innovators and global brand headquarters.

Key Concepts: S/S 2021
We explore the season’s key concepts through a series of looks curated with the support of vintage dealers, enterprising international designers and established brands. Nine succinct looks epitomise the key looks and details that inspire our fabric sectors from denim and casual to performance and lifestyle wear.

Denim Details: The Key Seasonal Statements
Our edit of the latest and most commercially relevant updates in denim detailing for the spring summer 2021 season, presented by leading mills and manufacturers at Kingpins Amsterdam, Denim Première Vision and Bluezone by Munich Fabric Start. Here we show one of our stories, Petal Pinks, a must have for the season as coloured denim continues to trend.

Meet the Maker – 496 Fabric Lab
As founder and creative director of the pioneering Taiwanese denim mill 496 Fabric Lab, Wayne Chiang discusses his career, his inspirations and latest indigo jacquard innovations.

Seasonal Themes: Purpose
It is more important than ever that across all fields, design must be purposeful and have meaning. Sustainable fabric selections, local production and gentle finishings are key.

Seasonal Themes: Off-Centre
Nostalgia and authenticity have never looked so fresh. This modern retro theme takes inspiration from urban sports & subcultures who have traditionally sat outside of society’s ‘norms’.

Seasonal Themes: Tactility
Global craftsmanship is celebrated without borders as a melting pot of pre-loved references are reworked into casual, denim and athleisure silhouettes.

Seasonal Themes: Near Future
Sci-fi like uniform looks merge high-end styling with high-tech performance. Functional detailing and technical fabrications are worked into hybridised garments with a futuristic ‘life proof’ aesthetic.

Seasonal Themes: Transformation
Rooted in wellbeing and self-care, with a new age ritualistic undertone, transformation blends technical athleisure looks with natural influences, fabrics and finishes.

Spring/Summer 2021: Conclusions
The season as a whole feels somewhat familiar, with touches of nostalgia, but at the same time has a fresh and revitalised eccentricity. Themes explore new vintage, new nomadic and new future aesthetics.

Autumn/Winter 21/22 Preview: Resilient Nature
Resilient nature becomes one of the pivotal factors of the season as scientists, architects and designers identify new uses for easily and rapidly grown materials such as mushroom mycelium and algae.

View Publications
Saxen Weimarlaan 6HS
1075 CA Amsterdam
The Netherlands