If there has ever been a time when humans need to feel connected to others, it is now.

Long periods, where we were required to physically disconnect from one another, brought out a certain duality in our needs and behaviour. On the one hand, we were grateful to technology for allowing us to see and talked to loved ones, for moving culture, entertainment and escapism online; on the other, our very human need for tangible, corporeal interrelations was brought starkly to the fore.

Connection between entities can be based on actual needs or conceptual, illusory or imaginary desires.  These different types of connectivity can be broadly arranged into right brain (creative, emotional, spiritual) and left brain (logical, physical, sensory) traits.

In the same way that our right and left brain bring these opposing elements together, we see a similar sense of duality in our approach to S/S 2022 with apparent opposites coming to work in union. We see sporty and energetic colour with eternal couture shades; we connect the hyper digital with the super material; the vertical with the horizontal; the individual with the collective; and the crafted with the virtual.

This book is about connectivity – not just about human connectivity but things that seem to be opposites. Our palettes try to reflect the various possibilities that are emerging today in a range of colours that embrace the calm and healing as well as a rainbow of hope.

Ember red, coral and fuchsia come from deep within the Internet and reflect new digital art forms. Heightened by the energy of gaming technology, they appear to radiate out from screens.

This palette is a journey from the shadows into the light. It is a quiet, contemplative range. We begin with a mineral black that acts as a foundation for a delicate misty grey and a cloudy, bluish-white.

A pragmatic and unified palette, expressed through earth tones and fruity ochres, while the other colours, the greenish blue and medium industrial grey, add a more technical and functional accent.

A new understanding of neutrality with considered, frictionless clarity. Mild, sensorial and reflective hues where soft, earthy, infused vegetal and airy, burgeoning tones create a very tender visual mood.

Essentially, this is a classic narrative of familiar colours that feature two adjusted brights: a cool mid blue and a warm, russet cotta. A soft, clean white and a warm, lively chamois neutral complete the story’s core.

This gentle palette of tactile and pliable colour begins with four shades filled with warmth. Touchable terracotta pales into creamy hues of milky toffee, soft peach and delicate pink.

Airy and elusive soft pastels with brilliant white: to be used as tints and ombré shades. They create a feeling of spaciousness and light. These colours are seen in future facing end-uses plus quieter luxe products.

Cheerful happy brights that evoke pleasure and joy. Lemon yellow and the punchy orange are key colours in this story and they sit companionably with the soft green and powerful jewel blue.




The age of reason has tried to relegate myths to the level of story-telling or fairy tales, they have once again found a new relevance in our lives today. Myths are pervasive in art and entertainment, from TV programmes like Game of Thrones to the recent spate of Marvel comic films.

Today, the legends of old are being readopted by people who look for spiritual support and other worldly tales to explain the vicissitudes of contemporary life. They tell very human narratives of life and death; heroes, heroines, victories and failures with (mostly) happy endings. Technology is replacing human control and myths are a counter to our society being overwhelmed by artificial intelligence, algorithms and big data.

In this colour card, the past is always present for us. But we also take a very inclusive and optimistic attitude towards the future where we believe new myths will be created reflecting humanity, and our ability to adapt to new circumstances. After all, hope is not a myth!



“Don’t ask me where I’m from, ask where I’m a local. ”
Taiye Selasi in her TED talk
We are weathering turbulent times. Is it no wonder we feel the need to nest, to retreat into something comforting and familiar, avidly exploring concepts such as lagom (just the right amount – Sweden), hygge (a mood of coziness and comfortable conviviality – Norway and Denmark) and now coorie (the Scottish for cuddling up).
For some for us, our nest is a place of safety; it can be somewhere in our mind’s eye, or it can be a collection of people, not a destination at all. Sometimes, it is just an abstract feeling that you can’t quite put your finger on – our happy place.
Wherever is it, whatever it is, the desire to make something we can return to is a need so deep, we cannot shake it off. It seems we are not so different from denning animals and leaping salmon.




Deep sea animals follow a surprisingly regular pattern when it comes to colour. Blue animals live near the surface. Deeper down they are blue on top and white underneath, further below they take on transparent qualities but have red stomachs and below that, they are all red or all black. At the deepest level, they are pale red or cream. 
Our colour card for S/S 2020 is not quite so consistent. For example, our deep darks move to lofty pales. But, just like the sea creatures, our different palettes have different depths, from the inky blues of the sperm whales to the brightest orange of a clown fish.
In previous seasons, we saw a lot of ethereal shades, but what begins to come through for spring summer, is a profundity of colour. Each palette seems to live in a sea of its own not necessarily related to the world around it. This is very reflective of the tribal behaviour going on in consumption right now and even of the ways in which people generally regard water: fear, excitement, energizing, challenging, relaxing; beach and resort, work and struggle. 
When we come to harmonies and cross-fertilization, the step forward lies in the contrasts. There is so much more than before. Although the pales are presented tone-on-tone in their own story, they are contrasted with harder colour in the harmonies – a turquoise with lagoon grey or a bright orange with the taupe family. We see hot with cold colours. This is because our colour expressions explore all depths of water, reflecting the coolest of streams as well as thermal beds of underwater volcanoes.



The Circle 



Circles signify everything and nothing at all. They are both historic and forward-facing. They represent inclusivity in a world that generates more and more diversity. Perfectly balanced and without bias, they radiate neutrality yet embrace us all. This is something we hope to achieve with our circle of colour for A/W19/20.
We foresee a winter palette that continues to be colour intense. Why are people in love with colour? The answer lies in our emotions. It’s about generating happiness and lifting our spirits while connecting emotionally to our own state of mind. Colour forms an important part of our visual identity. Self-promotion and self-branding is a way of life for so many people; colour is becoming an increasingly important part of that journey through a selfie-oriented world.
Overall, we see a season of colour that radiates diversity, ranging from a new level of flat, painterly primaries to pastels that are more active than romantic. Our palette embraces the division between colour as an exercise in maximalism shades that generate multi-dimensional visual perspectives and colour used on a functional basis down to earth utility shades, recycled hues and core essentials.