The Big Ideas
We continue to explore the concept of flux, examining the interconnecting themes that surround this idea through
key cultural drivers, to build a series
of colour palettes and harmonies that epitomise each statement and envelop the season.
The key ideas driving denim trends for S/S20, selected from the archives of denim collector and consultant Gill Riddell and shot on location at Paul Vogel Design.
Our edit of the latest and most commercially relevant updates in denim detailing for the S/S 2020 season, presented by leading mills and manufacturers at Kingpins Amsterdam, Denim Première Vision and Bluezone by Munich Fabric Start.
A restored focus on establishing longevity and founding wardrobe staples that cross looks and seasons is propelled forwards, as manufacturers and consumers tire of waste and the repercussions of throwaway culture. Efficiency, sustainability and functionality become key words for the season.
Bio-Futures: Turning To Nature
Bio-based fibre innovations will become the future of fashion, leading the charge as we look to reduce our consumption of man-made materials. We look to the innovators that are pushing the boundaries in order to deliver more sustainable options for future production.
Active and casual wardrobes continue to blur and become more streamlined, influenced largely by the ease and comfort of streetwear and the functionality of technical performance garments. We highlight the key crossover statements emerging for S/S 2020.
SS20 Active Concepts
Digital advances continue to push innovation in the active arena. E-sports and training experiences enhanced by virtual reality (VR) continue to grow in popularity, while the 2020 Tokyo Summer Olympics promise to fully immerse viewers through VR broadcasting.
AW20/21 Performance Concepts
As consumer consciousness gains new heights, the performance sector continues to lead the industry in terms of environmentally friendly design and innovative manufacturing solutions. Eco-awareness is no longer restricted to seasonal themes but envelops entire ranges across all categories. Tokyo 2020 is set to be the most sustainable Olympic Games to date
Autumn/Winter 20/21 Forecast
For A/W 20/21, we are embracing escapism, but running towards new experiences rather than away from reality. Whether we seek silence as a way to avoid noisy modern life, or experiment with psychedelia to discover new perspectives, we are looking for solace and wisdom.