Welcome to our totally re-thought and re-designed View Two. We have radically updated the magazine to bring it into line with changing market conditions and a new audience of Millennials and Gen Z’s.
Our aim is to apply context to concept and to offer a creative, aspirational view on the market as a whole with a commercial and user-friendly focus. We focus on all aspects of denim, casual, athleisure, active and performance in their pure forms, but also explore the blurring lines and boundaries between these areas in order to create a new design and lifestyle vision, that reflects exactly what’s happening in this rapidly expanding, merging and increasingly unbounded sector of the market.
From manufacturers to designers, the clear structure and build up of the magazine makes it easy to find the specific information any reader is looking for. Our combination of text and visuals have a new, cleaner feel but are still highly versatile making this product unique.
BIG IDEAS A/W 18/19
In this issue we highlight ‘Human Connection’. Anti-establishment fervour, revolt and activism mean we are living in a time of political and social flux and uncertainty. As we seek respite and sanctuary in more conscious ways of living, concepts such as mindfulness, morality and wellbeing are coming to the fore.
DENIM CONCEPTS A/W 18/19
For Autumn/Winter 18/19, fabric development is veering away from detail-heavy denim looks as fabric suppliers focus their attention on furthering genuine innovation and textile interest. In our pages, we highlight three key fabric themes for the season. Dramatic contrasts can be seen between denim weights. Very rigid, heavy denims of 16oz or more are contrasted against surprisingly soft and super-stretch fabrics, as well as true-knits with an authentic denim look, both of which bridge the gap into the realms of athleisure.
CASUAL CONCEPTS A/W 18/19
The social and economic factors outlined in our ‘Big Ideas’ section reference themes such as enhanced comfort, consciousness, nostalgic escapism, and the stress created by ‘stuffocation’ – having too many belongings. These are now explored in greater detail through six casual concepts, where themes continue to speak to a more gender-fluid aesthetic with functional, uniform-like outfitting and oversized, anti-bodycon silhouettes being key. The theme of comfort is further explored through our fabric stories, which see tactile combinations of corduroy, brushed and peached jerseys, velvets and dense furs.
ATHLEISURE CONCEPTS A/W 18/19
As consumers seek greater versatility and wellbeing to slow the momentum of continually connected modern lifestyles, athleisure continues to build a defined presence on the high street. The need to switch off and unwind is seeing sportswear fabrics with enhanced comfort and performance capabilities filter into our everyday wardrobes.
ACTIVE CONCEPTS A/W 18/19
As consumers seek to enhance their lives through enriched active experiences, inspiration this season comes from fitness becoming more widely regarded as a route to escape. Wellness hotels are becoming more popular, now with in-room fitness equipment, sleep programmes and dedicated concierge services to map out running routes for guests. Beyond these metropolitan retreats, military-style boot camps offer an opportunity to disconnect from the monotony of daily routine and reconnect with nature outdoors.
PERFORMANCE CONCEPTS A/W 18/19
After decades of catering to a core demographic of middle-aged outdoor sports veterans, outdoor brands have turned their attention towards the Millennial market. This is particularly evident as clothing, footwear and accessories from outdoors brands such as Poler Stuff and Patagonia make their way into everyday urban wardrobes. Collaborations between established outdoors companies and cool young brands such as Supreme and Kith are helping this market gain further momentum.
FORECAST S/S 2019 (Pic 7)
Spring / Summer 2019 will be a season of many contradictions. Emotions will clash and fight-or-flight instincts will kick in, but, building on our overriding themes for Autumn/Winter 2018, most of all the season will evoke the wholly human need to belong.