GENERAL INTRODUCTION TO A RE-STYLED COLOUR PLANNER
Welcome to our new version of the PANTONEVIEW Colour Planner. With colour becoming more lifestyle in nature, we wanted to make it easier for you to use our colour trend stories across multiple product categories and merchandising
We have grouped our major colour messages for A/W 17/18 under a common title, Disguise, which we feel suits the current lifestyle zeitgeist in the marketplace.
The process of colouring fulfils our fundamental desire for change. We apply colour to our walls, the floors we walk on, the face we see in the mirror each day, the car we drive. We clothe ourselves in different colours for different occasions. Colour is at the heart of what we do, and our need to disguise and transform appearance. We have said before that colour goes hand in hand with texture, and the focus this season on materiality remains unbroken. This season, however, we are also interested in materials that emit and reflect light; we explore embellished finishes and perfect smooth, shining surfaces. We see how transparency reveals and alters colour, and how thick cocooning materials muffle shape and change its meaning.
We begin with three lofty neutrals anchored by a warm grey. Their neutrality is the key to their flexibility – they are designed to mix easily with each other and also with more saturated colour.
Next season, pink evolves into a series of paler, more fragile shades to express a transparent nudity. Beiges, off white and blues are all subtly influenced by pink, while pink mauves are the new baby pink.
We reflect our concern with the health of planet earth in a key palette based on nature such as brown, ochre, and grey mud, together with the colours of its vegetable root products such as carrot orange.
Compelling and essential winter hues, these deep and rich colours are all about texture and surface. It’s a group that works well together or, as each colour has such a strong identity, thrives as single statements.
This is a palette of iconographic colours, flags to remind us where we are from and where we are going. But aristocratic and classic though they are, they can still be radicalised by new harmonies to represent and celebrate diversity in all its forms!
A group of modulating mid-tones that form an unexpected union: they create a modern ambiance and act as unusual winter anchors in a wide range of materials. Wilder, brighter, high-energy colours should with them.
A story of iconic reds that vibrate from a hot scarlet, through pink, to a deep lacquer red and a soft coral creating a forceful, confident energy. It’s a range of colours that transitions between grandiose display and concealed masquerade.
This is new cool, iconic greyed but strong turquoise camaïeux story. It amplifies a layered, altered look from a cold pale mist to a deep resinous green. It is an important monochrome to nuance or animate the season in equal measure.