We are constantly evolving. The way we work, shop, date each other, communicate. Even the way we read a book has evolved dramatically over the past few years. Sometimes, we learn from the past to forge a new future: sometimes, we turn our backs on history to cut a different path. We evolve our ideas, our dress codes. Our lives are in a constant state of change. The planet we inhabit is in a perpetual state of revision.
THE COLOUR STORIES EVOLVE
There is no right or single clear-cut colour direction for the season – a state that exactly reflects what is evolving in fashion and branding, as we move into a post-trend era where companies prefer to promote a personal philosophy that binds their customers more closely to them rather than generic trends.
This means that our range of colours is very diverse, pointing to a season based on assembling colour stories rather than making single colour statements. Just like Lego bricks, our choice of colours is there to be constructed into any shape you want. It’s a perfect solution to this increasingly fragmented situation that we find ourselves in.
Guidance is still needed, however, and we have supplied this by laying out the correct foundation of shades to work with and build on. They exist as natural controls that respect a diverse view of different tastes. Each colour has a part to play, which is why there is no obvious colour statement per palette. Instead, each palette bridges into the next, via one or two shades creating a colour synergy that flows in waves across the book.
In Genesis, we visualize energy and express it through primary colours like bluette, pink, turquoise, appearing from the depths of the dark, dense blues and blacks that make up the deep universe.
Lights hues mutate through themselves in a non-violent way; these almost impersonal tones, are open to hybridization and chromatic dialogues, which are subtle and sensitive.
Earthy and vital shades share this palette with a generous and lived green, a tonic blue and a humanistic flesh tone. Together, they configure a palette of corporeal and primordial, ultra natural colours.
In this non-place, without limitations, colours touch each other gently: the vibrant blue of the sky meets and blends with the orange reflections of the earth.
Winter purples are transformed through veils of the palest mauve that graduate towards a new identity in a set of full and inky purples, bruised off like a new dark neutral.
A range of blues and greens, that is both fundamental and futuristic. We build new horizons with these crucial and elemental colours: hues that reflect the heavens, the seas and our green earth.
Delicate fragments of pastel families mix and mingle with earthier utilitarian hues of khaki and brown. This is a palette in which materials play a huge part in developing depth, contrast and interest.
The foundation of thIs palette is white in several forms but this is freckled with an anomaly of colour. Sharp brights and a deep black are used sparingly to create unique effects.