COLOUR PLANNER #38
COLOUR PLANNER 38 FOR SUMMER 2018
In Greek and Roman mythology the word “muse”, referred to the nine goddesses, daughters of Zeus, the supreme deity of the ancient Greeks and Mnemosyne, the ancient Greek goddess of memory. These nine goddesses presided over the Arts and Sciences, two areas that are today developing hand in hand at an incredibly rapid pace. Because of this, we feel that they are the perfect inspiration for Spring/Summer 2018. Right now, we are experiencing a moment of acceleration in our desire to merge science and art. By doing this, we uncover new approaches and ideas, not just in colour, but also in form, material and shape.
Our palettes are designed to encourage adventure without the fear of losing touch, about exploration of the new without losing sight of the known – which is crucial when dealing with commercial product. Our new palettes are diverse, rather than limited and all-embracing, because we live in a post-trend world of multiple ideas and cult items.
Last season, we explained how different brands are now using our palettes as a starting point to create and merchandise a more unique approach to colour that can be tailored to their very own customers. We continue to develop this approach for Spring/Summer 2018 as brands grow in confidence to do what is right for them rather than follow the mainstream.
COLOUR PLANNER 38: MUSE CONTENTS
The enlightenment palette includes inexpressive shades floating, flying, hovering to find a direction, a muse. The two neutrals – white and warm grey – are sprinkled with a layer of wind-whipped blue and glacier green.
This palette is based on four reassuring hues of ligneous browns. Wood has been used by men for tens of thousands of years as the basic source material and the colours of wood are part of our evolution.
Four grounded shades, rooted in nature, are the foundation of our story – green, blue and brown. Trustworthy khaki and cool slate act as well loved base colours, from which olive and lichen spring forth.
Fragrant and restful colours: a creamy pink sits with a passionate coral, rich warm brown and a gentle aromatic cumin. These serene tones are perfect for creating tranquil groupings that are also decoratively rich and layered.
Four heavily pigmented, opaque colours convey a strong commercial statement about the solidity and essential confidence you get from a good, mid-toned summer selection.
A range with a touch of core yellow in every hue: from the new yellowish greens to the more acidic shades, yellow initiates every tint here.
White is the start point for this group and is a key summer colour, particularly when offset with other high energy brights. The pinks continue to be important.
Bridging our way from S/S 2018 towards A/W 18/19, we introduce a quartet of transitional colours – four strong and atmospheric blues, each bearing a contrasting character, but that work as a family.
Another transitional range where four soft, warm and cold tones carry forward our winter dark narrative from last season, but are dusted and greyed into a softer expression for the transition into summer.