Viewpoint #41

TACTILITY: THE CORNERSTONE OF HUMANCENTRIC BEHAVIOUR

If you were to ask the design imperative of the moment, the answer would be ‘colour’; but a very close second would come touch and handle! Wherever we look, we see tweed, slub, granular, crêpe, 3D, sculpted, blister, cloqué, raised surfaces… This is not just because of design aesthetics but also our growing need for ‘humancentric’ behavior.

With Artificial Intelligence (AI) on the rise, consumers are responding in two ways: some embrace it as a way to create time, boost productivity and even manage mood; other reject it preferring the fundamentally human characteristics of community, embracing the down-to-earth, the analogue and each other. We are busy right now considering what it means to be human – how we live in our own skin and celebrate our differences.

Flesh, of course, has been on the mind of designers for some years, but nowhere more talked about than in Kanye West’s Yeezy apparel and footwear show for Adidas in February 2015, dramatic in its combination of nude bodysuits, seamless underwear and athletic-inspired streetwear in muddy colours — and perhaps one of the most spectacular front rows ever assembled

Pink has been a key player in fashion for years now evolving from the ultra-girlie into masculine acceptability and the colour of protest, but our new fascination with flesh shifted focus away from millennial and pretty hues into real skin tones and their related textures. That feeling has been exacerbated by the drive towards social ‘inclusivity’ where consumers want to be treated as individuals and considered for themselves no matter what their race, gender, size, ability or faith – hence the rush in cosmetics for an ever increasing number of nuanced foundation creams and blushers, suncare for all skin tones, hosiery and even bandages for humans of all colours.

Of course, our celebration of flesh and the tactile has strong physical connotations – hence the spate of nude selfies (started by Kim Kardashian and Emily Ratajkowski with their mirrored selfie protesting double standards in 2016); the growth of nudity in advertising; explicit graphics such as Bompas & Parr’s typeface Grope Sans, based on male and female genitalia; and even a nude restaurant, The Bunyade in London.
Even in the digital world, touch and tactility has become something of a ‘holy grail’. It’s ‘clicks to bricks’ as more and more companies (including Amazon) that started out as online-only enterprises have started to open physical stores as they recognize that human interaction and physical touch is hard if not impossible to replace.
Finding synesthesia and multi-sensorial stimulus in a digital/virtual world is the next big step for technology. ASMR, or autonomous sensory meridian response, a relaxing mental state characterized by a tingling sensation on the scalp, is playing a key role.
Remember, touch is the first sense humans develop in the womb, even when 1.5cm embryos. But, somewhere in adulthood, what was instinctive to us as children has come to feel awkward and out of bounds less such tactile actions provoke legal action.

Sensing this deficit, a touch industry is burgeoning in Europe and the US, where professional ‘cuddlers’ operate workshops, parties and one-to-one sessions to soothe the touch-deprived. In Japan, a “Tranquility chair” has been developed, its soft arms wrapping the sitter in a floppy embrace. So, we hope that this issue of Viewpoint Design will make its own tactile contribution to redressing the balance.

THE POWER OF TOUCH
Our theme for this issue is ‘Tactility’. We explore what it means to be human in an age where our interaction with the world is frequently moderated by the digital and the virtual, with little room for real contact.
DESIGNING TACTILITY
How can we design for a tactile world? Our four directions unpack different design approaches Flesh/Digital Reality/Messy Play/Luxe Touch
THE MASTERS OF TACTILITY
We profile some of the leading creatives who are embedding tactility into their work Imprimerie du Marais / Yves Béhar / Formafantasma / Visual Editions / Dimore Studio
GOO GLORIOUS GOO
Kelia Anne takes inspiration from the current obsession with slime and goo, which appeals to children as well as kidults.
MINDSET SHIFTS
We report on emerging behavioural and attitudinal lifestyle trends: Well-centred Living / Changing the Gaze / Slow Skills / Millenial Parenting
HYPER REAL TACTILITY
Brendi LW creates curious, texturally satisfying compositions that play with our perceptions of the real and artificial.
MATERIAL INNOVATION
Meet the designers and makers who are radically rethinking materials for a sustainable future Living Materials / Shit, Hair, Dust / Today‘s Waste, Tomorrow‘s Raw Material.
DESIGN NOTEBOOK
A visual exploration of emerging design movements across the lifestyle industries and their influence on colour, shape and form 70s Revival / Tubular / Plastic Activist/ Iridescence / Solid Mesh.
REGULAR FEATURES

‘Edit’ – the creative industry round-up featuring the new stories that you need to gen up on; ‘Talent’ the designers who are putting tactility and physical interaction at the forefront of their work.

Viewpoint Colour #3

We live in tumultuous times. Rapid urbanisation, political unrest and environmental concerns dominate the news. As a reaction, designers are going on the play offensive to challenge, provoke and entertain, to provide escape and promote invention. This is manifesting as a backlash against playing-it-safe good taste, minimal palettes and classic forms. Designers, artists and makers are making a stand, creating work that prioritises joy and happiness over practicality and function, working intuitively and without over-intellectualised premeditation. They are embracing the ad hoc and the accidental, and surrendering control to material and process in order to embrace serendipity and spontaneity.
In this issue of Viewpoint Colour, we explore the different ways in which we are embracing play, and why this approach feels pertinent now. We explore the different manifestations of playful design in our everyday environments, and discover how play can be an invaluable tool in the process of creation. Ultimately this issue’s forecast is a celebration of colour’s ability to counteract negativity and uncertainty, to create a climate of optimism.
The doors are truly opening onto a brave new world!
 
News: a creative industry round-up of the most insightful colour news stories across the lifestyle industries .
Colour Forecast S/S 2019: this issue’s colour forecast embodies varying aspects of our Play theme: intuitive, uninhibited experimentation defines Happy Accident, interaction and expression reign in Playground, hyperreal and ethereal describe the aesthetics of the Dreamscapes and instinctual mash-ups devoid of political correctness and provenance preoccupations illustrate New Native
Think Pink: we trace the cultural significance of pink through the decades and explain why its most recent incarnation as Millennial pink has led to a perfect storm of pink power 
Visual Essay: ‘Ice Cream Dream’. A visual essay featuring American Dreamsicle by Kelsey McClellan
Flotsam & Jetsam: our third visual essay features Plastic Ocean by Thirza Schaap
Colour of the Year: Pantone Colour of the Year 2018 is ‘Ultra Violet’, 18-3838. Inventive and imaginative, Ultra-Violet lights the way to what is to come.
Çolour Futures: ‘Dark Matter’. The overlooked visceral beauty of natural forms and materials is embraced in a celebration of the darker hues, interpreted by Gemma Fletcher, Alexandra Von Fuerst and Hella Keck.

Viewpoint #40

CITY FUTURES

If you thought urban life was already stressful, crowded and unremitting, then get ready for even more complex city futures. Fifty years ago, less than a third of the world’s population lived in cities: in fifty years time, that figure will have more than doubled to 70 percent as changing agricultural patterns force rural dwellers into urban migration.
The challenges and issues facing governments and urban planners are exponential – future energy and food sources; environmental and health systems; sustainability issues; transport mechanics for people, goods and data; housing and renewable building materials; a new welfare capitalism; and complete connectivity… to name a few!
The trouble is that in many areas, especially in the West, we have been late confronting the problems of our own very cities’ futures. For many years, cities were seen to be victims of economic decline and hotspots of social breakdown and environmental decay. De-industrialisation, poverty issues and downsizing were thought to be eating away at communities and civic structures. Cities were seen as dinosaurs, extinct leftovers of the Industrial Revolution.
Now, we see everything in a new light. A new urban narrative is taking hold with cities portrayed as centres of economic dynamism and huge melting pots of cultural and ethnic diversity that will nourish innovation, foster productivity and provide the amenities and opportunities to attract the talent to generate solutions and better standards of living of our future cities. In fact, it’s already started. Cities are in fashion once again amongst consumers, tourists and physical transformation already visible on renewed industrial land sites and waterfronts.
As Hester Lacey so clearly points out in The Evidence, “Humans are masters of adaptation and city dwellers are fast evolving to meet the challenges brought on by our shift from rural to urban and finding opportunities within our new habitat.” And changes there will be, as words like “micro”, modular”, “multi-generational”, “collective”, “multi-generational”, “virtual” and “remote working” really take hold.
THE EDIT
The creative industry roundup featuring the new design, retail, lifestyle, material and technology stories that you need to gen up on.
THE BIG IDEA
The 40th issue of Viewpoint explores the socio-cultural macro trends of urbanisation and the mass movement of people to cities, unpacking how these will a effect the spaces in which we live, work and play.
THE TOOL KIT
Introducing the designers, architects and other creatives who are fast evolving to meet the challenges posed by our shift from rural to urban, and nding opportunities within our new habitat. They are applying skill, craft and innovation to transform the cityscape — Adam Nathaniel Furman / Space Encounters Studio Ilio / Storefront / Something & Son.
THE VISUAL ESSAY
A visual essay featuring the work of photographer and sculptor Lorenzo Vitturi, who documents the changing face of the city through collected urban debris.
THE OPINION
Interviewing industry leaders to get their take on The Big Idea — Daan Roosegaarde / Gerard Greene Jing Liu / Thomas Ermacora / Charlie Green.
THE TRANSLATION
Designers and architects of all kinds are rethinking and reshaping the urban landscape, one ingenious project at a time, from engineering nature into our homes and workspaces to harvesting the very pollution our cities create.
DESIGN NOTEBOOK
Reporting on emerging behavioural and attitudinal lifestyle trends that are shaping the design world — The Now Age / Conscientious Commerce / The Femme Sex Tech Revolution / The Myth of Middle Age / Open Minds.
INNOVATION
A rundown of the need-to-know new technologies, materials, approaches and working methods a ecting the creative industries — Voluntary Prosthesis Compostable Consumption / Adaptive Beauty Tech Brain Training / Functional Biophilia.
THE TALENT
A directory of names that you should know. From typographers and photographers to a still-life surrealist, we identify the idea-makers of today — and tomorrow —
Das Leben am Haverkamp / GGSV / Marta Velasco Alexandra von Fuerst / Laurence Leenaert / Lucy Hardcastle Clemence Seilles / Sakaria Studio / Adji Dieye

Viewpoint Colour Issue #2

SANCTUARY
In an age of uncertainty, political instability, environmental concern, increased urbanisation and distrust of the establishment, we are seeking sanctuary and looking to lead meaningful, considered lifestyles built on positive connections. Re-evaluating success and purpose, we are striving towards lifestyles that complement our personal belief systems. The search ranges from escapists, who move off-grid to reconnect with our primal past, to essentialists, who strip back to reassess the true meaning of value, to those who make a stand and lend their voices to global causes and concerns.
Within this second issue of Viewpoint Colour, we explore how this desire to slow down and reflect is influencing the emerging landscape of design and colour. As a futures research studio, our aim has always been to demystify the forecasting process, and to provide contextual grounding for emerging design and colour directions, linking socio-cultural shifts with specific aesthetic cues and resonating mindsets. In Viewpoint Colour we do just that, combining inspiration with context, providing an in-depth analysis of the personality traits of emerging colour stories, and explaining why they are relevant now and how they are currently being applied. We celebrate the poetic qualities of colour, and the inspiring, artistic and aesthetic power of colour in design.
COLOUR NEWS
From a tale of two cities to liquid looks in beer and fashion meets furniture meets fine arts – all you need to know in the world of colour at the moment.
CONSERVATORY COLOUR
It’s perhaps no surprise that our obsession with green shows no sign of withering away (see Viewpoint Colour #1 Neo-Nature). We are looking for inspiration to greenery in all its forms. Spaces where we make room for plants and encourage them to grow freely are havens not only for reflection but for creativity.
COLOUR FORECAST 2018/19
We are finding purity in clean, minimalist sanctuary spaces and fulfilment in primal instinctual processes. We are experiencing a refreshed, unapologetic hedonism in playful release and we are embracing the optimistic promise of the future in unknown new frontiers.
TONE-ON-TONE (Colour Futures)
Bold use of primary colour continues to reign in the long-term colour forecast as we find a renewed confidence in the application of vivid hues across fashion, product and interiors.
A COLOURFUL HISTORY (Colour Meaning)
Colours have historically carried certain connotations. Within art and design, specific pigments have been attributed rich or poor status, defined as luxury or commonplace, intended for the elite or for the masses. But today, when any hue can be synthesised digitally or chemically, how do we attribute meaning and value to colour?

Viewpoint #39

Set your moral compass

VP39 COVER

In Viewpoint #37 we explored Rebellion and the current thirst for dissent. In Viewpoint #38 we looked at the grassroots power that comes when people Think Small. Morality, Viewpoint #39’s Big Idea, ties in with both. The subversion of the bland, over-curated status quo is important, and the ‘small revolution’ is gaining traction – but an underlying morality needs to be the foundation of both, and principles are an issue that cannot be ignored.

 

In this issue’s Evidence feature, we trace the ways in which morality is becoming a touchstone for individuals, public figures and brands. Across the board, there is a shift towards nailing colours to the mast and seeking to make a difference. Whatever your sphere of influence, from the local neighbourhood to wider fields, there is an increasing realisation that it’s no longer about relying on governments or institutions to set the standard for behaviour and principles, but about making a personal stand in everyday life.

 

Viewpoint #39’s Delivery keynote feature profiles Ikea; you probably already acknowledge the brand for its affordability and its design credentials, but its genuine and longstanding ethical stance deserves to be better known. Our Morality Seekers section, new for this issue, gets into the mindsets of an inspirational set of activists who realise that action to benefit others and the planet offers genuine fulfilment. Among others, we meet upfront, steely Fifth Wave Feminists, and Millennials who are using creativity on social networks to spread inspiration for positive change. And in our visual essay, Messages of Resistance, we revisit the poster, always an invaluable communication tool, and now more relevant than ever in the age of protest that has suddenly become a reality. In this issue, we feature a collection of downloadable Women’s March posters.


CONTENTS VIEWPOINT #39

 

The Edit

The creative industry round-up featuring the new design, retail, lifestyle, material and technology stories that you need to gen up on

 

VP39 THE EDIT

 

The Context

Each issue we report on The Big Idea, the current topic influencing the creative industries, exploring the core rationale for this thematic focus and the context behind the trend. This issue: MORALITY. In a chaotic world where political uncertainty
has become the norm and battles against injustice of all kinds seem to be stalling, we are seeking clarity. We want to know where we stand, and what others stand for, hence the current emphasis on morality.

 VP 39 THE CONTEXT

 

The Evidence

We show how MORALITY, this issue’s Big Idea, is beginning to affect the creative industries, unpacked through cutting-edge case studies and the work of pioneers in the field.

 

VP 39 THE EVIDENCE

 

The Morality Seekers

Consumers are responding to a world of environmental, social and political crises with new lifestyles that prize ethics, conscientiousness and moral thinking. In this turbulent and unsettling world, the Morality Seekers are on a new quest for meaning in their complex 21st-century lives — The Fifth-Wave Feminists / The Escapists / The Armchair Activists / The Essentialists / The Neo-Vegans.

 

VP 39 MORALITY SEEKERS

 

The Visual Essay: Messages of Resistance

A visual essay exploring The Big Idea, featuring posters produced for the Women‘s March.

 

VP39 VISUAL ESSAY

 

The Opinion

Interviewing global leaders to get their take on The Big Idea — Anne Keenan / Platon Antoniou / Ryan Honeyman

 

VP39 OPINION

 

The Delivery

An in-depth analysis of the ways IKEA is bringing The Big Idea to market

 

VP 39 THE DELIVERY

 

Undercurrents

Reporting on emerging behavioural and attitudinal lifestyle trends that are shaping the design world — Urban Defence / Micro and Mobile / New Modesty / DIY Health

 

VP 39 UNDERCURRENTS

 

Design Notebook

A visual exploration of emerging design movements across the lifestyle industries and their influence on colour, shape and form — Geometric Illusions / Air & Water / Granular / New Terrazzo / Mechanically Crafted

 

VP 39 DESIGN NOTEBOOK

 

Innovation

A rundown of the need-to-know new technologies, materials, approaches and working methods affecting the creative industries — Supercharged Wellbeing Spaces / The Remade Home / Sweating the Resource / Responsive Digital Environments / Digital Play / Tech Transparency

 

VP 39 INNOVATION

 

Talent

A directory of names that you should know. From photographers and digital designers to botanical artists and branding magicians, we identify the idea-makers of today – and tomorrow — Juno / Liselore Frowijn / Special Projects / Azuma Makoto / Ian Cheng / Pamm Hong / Elizabeth Renstrom / Ben Biayenda

 

VP39 TALENT

 

 

 

 

 

 

 

 

 

Viewpoint Colour Issue 2

THE COLOURS FUTURE BOOK
NEO-NATURE
Welcome to our first issue of Viewpoint Colour, created by View Publications and FranklinTill Associates for all colour conscious industries. Offering you visual inspiration, design direction and a global perspective on colour, we see it as a sister magazine and perfect complement to our highly successful, Viewpoint Design magazine, which is dedicated to product innovation, and a logical follow-up to our colour forecasting book, PantoneView Colour Planner.
Why a magazine dedicated to colour? Colour is the single most powerful communication tool, influencing 50% – 85% of ideas and product purchase decisions. With 80% of human experience filtered through the eyes, visual cues are vital in getting a message across and nothing does this better than the thoughtful use of colour.
Our aim is to supply you with the critical and actionable colour intelligence you need to make your colour planning easier. With a focus on what’s really important, Viewpoint Colour will give you both a macro and local view on key colour stories, focusing both on the short term and the long term. We achieve that by working on two levels: short-term forecasting/orientation where we map out and analyse key upcoming colour direction 12-18 months ahead of the season; and long- term forecasting/orientation, what’s on the colour horizon three years from now.
In our opening issue, we have put ‘neo-nature’ at the core: a modern, organic and purposeful story using classic inspiration. Biomimicry has long since been a deep well of inspiration for designers and will continue so until the genetic code of Mother Nature has been cracked. We see green, with its sense of soothing continuity, as the zeitgeist of the moment.
Originally the Viewpoint magazines were born to take up branding and strategy questions. We still hold to that remit, but we have sought to broaden the appeal of these publications by first expanding our design coverage and now our colour intelligence. As ever, our wish is to put design and now colour into perspective and provide a voice of authority and integrity for all interests.
DAVID R SHAH
 
VIEWPOINT COLOUR No 1: NEW NATURE
CONTENTS
08 – 19 Colour News
Deep rporting into what is going on in the world of colour now/ Topics include: Patricia Urquiola’s portrait of a city; why pink is perfection for RedValentino; colourful conclusions from a decade of experimentation by Hella Jongerius, Gestalten; viewing history through a Kodachrome lens and more.
 
vp-colour_news
 
20-23 Design Context: Neo Nature
Humans are masters of adaptation, able to react to changing circumstances and innovate when faced with new challenges. We are witnessing the redefinition of nature and the evolution of a neo-natural world. In response, we are modifying our industries, attitudes and behaviours, and implementing new design methodologies that maximise our relationship with nature.
 
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24 – 89 Colour Forecast 2017/18
Four major colour stories: ‘Engineering Nature’ reflecting our inherent connection to the natural world; ‘Alt. Farming’ recognising the inefficiency and wastefulness of current agricultural models; ‘Harvesting Waste’ reflecting how innovative designers are beginning to harvest postproduction and post-life waste streams; and ‘Future Mining’ based on the discovery and exploration of new raw materials that carry the legacy of industries past.
 
vp-colour-forecast
 
90 – 99  Visual Essay: Harvesting By Hand
Since 2012, photographer Hyung S Kim has immersed himself in taking pictures of the haenyeo female divers of Jeju, an island at the southern end of the Korean peninsula. For centuries these women, many now in their seventies and eighties, have dived to catch fish without the aid of breathing equipment. Hyung S Kim’s pictures capture the haenyeo as they emerge from diving, exhausted but exuding strength and power.
 
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100 – 109 The Viewpoint Colour Interview: Crafting Colour with Ace & Jig
For Cary Vaughan and Jenna Wilson, colour is inseparable from texture and pattern – which has made Ace & Jig, their textile-based clothing line, an instant classic. And in a sea of minimalist design, Ace & Jig brings a fresh approach to colour, focusing less on chasing trends, and more on relaying a story and a feeling in each garment.
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110 – 121 Processing Colour
Celebrate the poetry of process. The application of dye and pigment to surface becomes an experimental art. Embracing the uncontrollable, dynamic colour is
captured in an imprint. Though the process is repeated, the reaction is unpredictable, so each replicated object is nonetheless unique.
 
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121-124 Pantone Colour of the Year
We look at the Pantone® Color of the Year 2017 – PANTONE 15-0343 Greenery and analyse with Leatrice Eiseman, executive director, Pantone Color Institute, the thinking behind the choice and what it means to the market.
 
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122 – 128 Colour Influence: Red vs. Blue
When we are exposed to combined colour and light, our physiological state can also be affected. The blue and red spectrums in particular have been shown to affect our physical performance and wellbeing – and can even manipulate our internal body clocks.
 
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133 – 139 A Question of Colour
Here we speak with leading artists, designers and manufacturers to discover their favourite colours of the moment and the reason behind their choices. From teal to shades of green, the answers are surprising and informative.
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140 – 152 Colour Futures: Primary Signals
Here we look at the long term, three-year zeitgeist in colour. In complex times we look to a reassuring, restricted palette. We are enamoured of the uncompromising clarity of primary red, yellow, blue and secondary green. When lines are being drawn and issues of nationality take centre stage around the world, we reimagine identities at a local and global level.
 
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