Viewpoint #42

GUILT FREE

Imagine a future where the culture around consumption had evolved so far that responsibly manufactured products were the norm rather than the exception – a future of guilt-free living.
In Viewpoint #42, the Guilt-Free edition, we explore how that future could become reality. A groundswell of popular horror at the ravaging of the planet, both in environmental and human terms, has become a potent force. We don’t want to sacrifice our oceans for a new drinking bottle every day or a microbeaded facial scrub – nor do we want to find ourselves eating our own rubbish when that plastic finds its way back into the food chain. We don’t want a throwaway £10 dress if it was made using modern-day slavery.
Brands, governments and organisations alike are being forced to take notice – and some of them, at least, are welcoming the imperative. Long-standing forces for good in the retail world such as Ikea and Patagonia are being joined by a host of others, including some of the largest corporations on the planet – who are belatedly recognising that sustainability makes not only good sense for securing our future but also good financial sense.
The importance of design’s role in guilt-free living cannot be overstated. People want to make consumption decisions that actively do good, or at the very least, do no harm. But these products need to be readily available, attractive and affordable – and therein lies the challenge for the creative community.
THE EDIT
This guilt-free creative industry roundup features the eco-conscious thinkers seeking to change the future for the better
GUILT FREE
There is increasing evidence that people have a genuine desire to accurately establish the implications of their consumption choices – and are keen to identify the options that are best not only for themselves but also for their fellow humans and for the planet.
THE EVIDENCE
We cannot ignore what we can clearly see – and we can see it writ large in mainstream media. The final episode of the BBC’s hugely popular 2017 Blue Planet II series showed sobering images of oceans awash with plastic and ended with David Attenborough’s call to action: ‘The future of all life on earth now depends on us.’
AGAIN AND AGAIN

We are in the midst of a material revolution, where the discarded is becoming the essential, and waste is becoming wanted.

THE PIONEERS

Global thought leaders give their take on this issue’s central theme — Christopher Raeburn / Shaun Frankson / Suzanne Lee / Tom Domen / Dave Hakkens / Daniela Bohlinger.

VEGAN REVOLT

Vegans can now satisfy a desire for indulgent treats and classic comfort food without the need to compromise their morals.

MINDSET SHIFTS

Reporting on emerging behavioural and attitudinal lifestyle trends — Debunking the Myth of Body Perfection / Conscious Luxury Fashion / Kindfulness / Activist Youth.

AFTERLIFE

Designing the end at the beginning How we view and design products, not as static objects but as dynamic and evolving systems, is key to this more sustainable future.

FIND YOUR VOICE

Protest Press believe in the power of design to create social change.

Viewpoint Colour #4

IDENTITY PARADE

New generations are bringing us new understandings of personal identity, inclusivity and cultural ties. Just like the students in 1968 (May saw the 50th Anniversary of the famous Paris protests by workers and students), they disagree with traditional ideologies, they’re anti-establishment and believe in a safer, fairer world. They’re on a mission to leave the world a better place than they found it.

 

Anti-judgmental, Millennials and Gen Z reject the idea of ‘normal’ and defined categories. We are all different but there’s no right or wrong, ugly or pretty, you are who you are. They won’t question your sexuality or gender and most definitely will not judge you for it. Diverse cultures are welcomed and blended. Don’t label me and I won’t label you.

 

Be yourself yes, but also be connected. ‘Collaboration’ is the word of the moment, as people try to connect with each other to create a better future. They are busy concocting ‘cultural smoothies’, blending cultures, skill sets and people from all parts of the world as traditional frontiers, both mental and physical, are broken down and totally new identities and norms are created.

 

Taiye Selasi had it so right in the 2014 TED talk: “Don’t ask where I am from, ask where I am local. All experience is local – all identity is experience. What makes a place a home are the experiences around it Culture exists/ in community and community exists in context.”

 

So, welcome to our latest issue of Viewpoint Colour, “Identity”, where we look not just at colour but at the world in a totally new context.

News: a creative industry round-up of the most insightful colour news stories across the lifestyle industries .

Identity Parade: identity is one of the strongest creative inspirations across all fields – in particular fashion, which is perhaps one of the most experimental and rebellious of all. As identity becomes more fluid and hybridised, its influence becomes ever more potent.

Colour Forecast A/W 2019/20: this issue’s colour forecast embodies varying aspects of our ‘Identity’ theme: ‘Femininity Redefined’ drawing on a mood of fresh activism and resistance to female under-representation; ‘Street Wise’ where street style and luxury fashion collide to create an amalgamated aesthetic that straddles the divide between high and low culture; Multi-Local’ that embraces the inherent idea that identities are formed not by a single heritage; and ‘More is More’– a total rejection of convention and the status quo resulting in a design direction where anything goes.

Tying the Knot: the first of our visual essay features where the visualised thoughts that artist William Ukoh presents are a celebration of his own identity, both generational and cultural.

Colour May Vary designers take a leap of faith, for, just as repurposing determines the new iterations of materials and products, it also influences their colour – sparking a different way of thinking about colour and incorporating it into design.

‘Bright Generation’ positioned between the duality of her Swiss and Guinean heritage, photographer Namsa Leuba’s work in our second visual essay envisions ‘the representation of African identity through the Western imagination.

Colour Futures: ‘Other Worlds’ as emerging technologies break down the boundaries between digital
and real, human and machine, alive and inert, we observe new worlds of our own creation.

Viewpoint #41

TACTILITY: THE CORNERSTONE OF HUMANCENTRIC BEHAVIOUR

If you were to ask the design imperative of the moment, the answer would be ‘colour’; but a very close second would come touch and handle! Wherever we look, we see tweed, slub, granular, crêpe, 3D, sculpted, blister, cloqué, raised surfaces… This is not just because of design aesthetics but also our growing need for ‘humancentric’ behavior.

With Artificial Intelligence (AI) on the rise, consumers are responding in two ways: some embrace it as a way to create time, boost productivity and even manage mood; other reject it preferring the fundamentally human characteristics of community, embracing the down-to-earth, the analogue and each other. We are busy right now considering what it means to be human – how we live in our own skin and celebrate our differences.

Flesh, of course, has been on the mind of designers for some years, but nowhere more talked about than in Kanye West’s Yeezy apparel and footwear show for Adidas in February 2015, dramatic in its combination of nude bodysuits, seamless underwear and athletic-inspired streetwear in muddy colours — and perhaps one of the most spectacular front rows ever assembled

Pink has been a key player in fashion for years now evolving from the ultra-girlie into masculine acceptability and the colour of protest, but our new fascination with flesh shifted focus away from millennial and pretty hues into real skin tones and their related textures. That feeling has been exacerbated by the drive towards social ‘inclusivity’ where consumers want to be treated as individuals and considered for themselves no matter what their race, gender, size, ability or faith – hence the rush in cosmetics for an ever increasing number of nuanced foundation creams and blushers, suncare for all skin tones, hosiery and even bandages for humans of all colours.

Of course, our celebration of flesh and the tactile has strong physical connotations – hence the spate of nude selfies (started by Kim Kardashian and Emily Ratajkowski with their mirrored selfie protesting double standards in 2016); the growth of nudity in advertising; explicit graphics such as Bompas & Parr’s typeface Grope Sans, based on male and female genitalia; and even a nude restaurant, The Bunyade in London.
Even in the digital world, touch and tactility has become something of a ‘holy grail’. It’s ‘clicks to bricks’ as more and more companies (including Amazon) that started out as online-only enterprises have started to open physical stores as they recognize that human interaction and physical touch is hard if not impossible to replace.
Finding synesthesia and multi-sensorial stimulus in a digital/virtual world is the next big step for technology. ASMR, or autonomous sensory meridian response, a relaxing mental state characterized by a tingling sensation on the scalp, is playing a key role.
Remember, touch is the first sense humans develop in the womb, even when 1.5cm embryos. But, somewhere in adulthood, what was instinctive to us as children has come to feel awkward and out of bounds less such tactile actions provoke legal action.

Sensing this deficit, a touch industry is burgeoning in Europe and the US, where professional ‘cuddlers’ operate workshops, parties and one-to-one sessions to soothe the touch-deprived. In Japan, a “Tranquility chair” has been developed, its soft arms wrapping the sitter in a floppy embrace. So, we hope that this issue of Viewpoint Design will make its own tactile contribution to redressing the balance.

THE POWER OF TOUCH
Our theme for this issue is ‘Tactility’. We explore what it means to be human in an age where our interaction with the world is frequently moderated by the digital and the virtual, with little room for real contact.
DESIGNING TACTILITY
How can we design for a tactile world? Our four directions unpack different design approaches Flesh/Digital Reality/Messy Play/Luxe Touch
THE MASTERS OF TACTILITY
We profile some of the leading creatives who are embedding tactility into their work Imprimerie du Marais / Yves Béhar / Formafantasma / Visual Editions / Dimore Studio
GOO GLORIOUS GOO
Kelia Anne takes inspiration from the current obsession with slime and goo, which appeals to children as well as kidults.
MINDSET SHIFTS
We report on emerging behavioural and attitudinal lifestyle trends: Well-centred Living / Changing the Gaze / Slow Skills / Millenial Parenting
HYPER REAL TACTILITY
Brendi LW creates curious, texturally satisfying compositions that play with our perceptions of the real and artificial.
MATERIAL INNOVATION
Meet the designers and makers who are radically rethinking materials for a sustainable future Living Materials / Shit, Hair, Dust / Today‘s Waste, Tomorrow‘s Raw Material.
DESIGN NOTEBOOK
A visual exploration of emerging design movements across the lifestyle industries and their influence on colour, shape and form 70s Revival / Tubular / Plastic Activist/ Iridescence / Solid Mesh.
REGULAR FEATURES

‘Edit’ – the creative industry round-up featuring the new stories that you need to gen up on; ‘Talent’ the designers who are putting tactility and physical interaction at the forefront of their work.

Viewpoint Colour #3

We live in tumultuous times. Rapid urbanisation, political unrest and environmental concerns dominate the news. As a reaction, designers are going on the play offensive to challenge, provoke and entertain, to provide escape and promote invention. This is manifesting as a backlash against playing-it-safe good taste, minimal palettes and classic forms. Designers, artists and makers are making a stand, creating work that prioritises joy and happiness over practicality and function, working intuitively and without over-intellectualised premeditation. They are embracing the ad hoc and the accidental, and surrendering control to material and process in order to embrace serendipity and spontaneity.
In this issue of Viewpoint Colour, we explore the different ways in which we are embracing play, and why this approach feels pertinent now. We explore the different manifestations of playful design in our everyday environments, and discover how play can be an invaluable tool in the process of creation. Ultimately this issue’s forecast is a celebration of colour’s ability to counteract negativity and uncertainty, to create a climate of optimism.
The doors are truly opening onto a brave new world!
 
News: a creative industry round-up of the most insightful colour news stories across the lifestyle industries .
Colour Forecast S/S 2019: this issue’s colour forecast embodies varying aspects of our Play theme: intuitive, uninhibited experimentation defines Happy Accident, interaction and expression reign in Playground, hyperreal and ethereal describe the aesthetics of the Dreamscapes and instinctual mash-ups devoid of political correctness and provenance preoccupations illustrate New Native
Think Pink: we trace the cultural significance of pink through the decades and explain why its most recent incarnation as Millennial pink has led to a perfect storm of pink power 
Visual Essay: ‘Ice Cream Dream’. A visual essay featuring American Dreamsicle by Kelsey McClellan
Flotsam & Jetsam: our third visual essay features Plastic Ocean by Thirza Schaap
Colour of the Year: Pantone Colour of the Year 2018 is ‘Ultra Violet’, 18-3838. Inventive and imaginative, Ultra-Violet lights the way to what is to come.
Çolour Futures: ‘Dark Matter’. The overlooked visceral beauty of natural forms and materials is embraced in a celebration of the darker hues, interpreted by Gemma Fletcher, Alexandra Von Fuerst and Hella Keck.

Viewpoint #40

CITY FUTURES

If you thought urban life was already stressful, crowded and unremitting, then get ready for even more complex city futures. Fifty years ago, less than a third of the world’s population lived in cities: in fifty years time, that figure will have more than doubled to 70 percent as changing agricultural patterns force rural dwellers into urban migration.
The challenges and issues facing governments and urban planners are exponential – future energy and food sources; environmental and health systems; sustainability issues; transport mechanics for people, goods and data; housing and renewable building materials; a new welfare capitalism; and complete connectivity… to name a few!
The trouble is that in many areas, especially in the West, we have been late confronting the problems of our own very cities’ futures. For many years, cities were seen to be victims of economic decline and hotspots of social breakdown and environmental decay. De-industrialisation, poverty issues and downsizing were thought to be eating away at communities and civic structures. Cities were seen as dinosaurs, extinct leftovers of the Industrial Revolution.
Now, we see everything in a new light. A new urban narrative is taking hold with cities portrayed as centres of economic dynamism and huge melting pots of cultural and ethnic diversity that will nourish innovation, foster productivity and provide the amenities and opportunities to attract the talent to generate solutions and better standards of living of our future cities. In fact, it’s already started. Cities are in fashion once again amongst consumers, tourists and physical transformation already visible on renewed industrial land sites and waterfronts.
As Hester Lacey so clearly points out in The Evidence, “Humans are masters of adaptation and city dwellers are fast evolving to meet the challenges brought on by our shift from rural to urban and finding opportunities within our new habitat.” And changes there will be, as words like “micro”, modular”, “multi-generational”, “collective”, “multi-generational”, “virtual” and “remote working” really take hold.
THE EDIT
The creative industry roundup featuring the new design, retail, lifestyle, material and technology stories that you need to gen up on.
THE BIG IDEA
The 40th issue of Viewpoint explores the socio-cultural macro trends of urbanisation and the mass movement of people to cities, unpacking how these will a effect the spaces in which we live, work and play.
THE TOOL KIT
Introducing the designers, architects and other creatives who are fast evolving to meet the challenges posed by our shift from rural to urban, and nding opportunities within our new habitat. They are applying skill, craft and innovation to transform the cityscape — Adam Nathaniel Furman / Space Encounters Studio Ilio / Storefront / Something & Son.
THE VISUAL ESSAY
A visual essay featuring the work of photographer and sculptor Lorenzo Vitturi, who documents the changing face of the city through collected urban debris.
THE OPINION
Interviewing industry leaders to get their take on The Big Idea — Daan Roosegaarde / Gerard Greene Jing Liu / Thomas Ermacora / Charlie Green.
THE TRANSLATION
Designers and architects of all kinds are rethinking and reshaping the urban landscape, one ingenious project at a time, from engineering nature into our homes and workspaces to harvesting the very pollution our cities create.
DESIGN NOTEBOOK
Reporting on emerging behavioural and attitudinal lifestyle trends that are shaping the design world — The Now Age / Conscientious Commerce / The Femme Sex Tech Revolution / The Myth of Middle Age / Open Minds.
INNOVATION
A rundown of the need-to-know new technologies, materials, approaches and working methods a ecting the creative industries — Voluntary Prosthesis Compostable Consumption / Adaptive Beauty Tech Brain Training / Functional Biophilia.
THE TALENT
A directory of names that you should know. From typographers and photographers to a still-life surrealist, we identify the idea-makers of today — and tomorrow —
Das Leben am Haverkamp / GGSV / Marta Velasco Alexandra von Fuerst / Laurence Leenaert / Lucy Hardcastle Clemence Seilles / Sakaria Studio / Adji Dieye

Viewpoint Colour Issue #2

SANCTUARY
In an age of uncertainty, political instability, environmental concern, increased urbanisation and distrust of the establishment, we are seeking sanctuary and looking to lead meaningful, considered lifestyles built on positive connections. Re-evaluating success and purpose, we are striving towards lifestyles that complement our personal belief systems. The search ranges from escapists, who move off-grid to reconnect with our primal past, to essentialists, who strip back to reassess the true meaning of value, to those who make a stand and lend their voices to global causes and concerns.
Within this second issue of Viewpoint Colour, we explore how this desire to slow down and reflect is influencing the emerging landscape of design and colour. As a futures research studio, our aim has always been to demystify the forecasting process, and to provide contextual grounding for emerging design and colour directions, linking socio-cultural shifts with specific aesthetic cues and resonating mindsets. In Viewpoint Colour we do just that, combining inspiration with context, providing an in-depth analysis of the personality traits of emerging colour stories, and explaining why they are relevant now and how they are currently being applied. We celebrate the poetic qualities of colour, and the inspiring, artistic and aesthetic power of colour in design.
COLOUR NEWS
From a tale of two cities to liquid looks in beer and fashion meets furniture meets fine arts – all you need to know in the world of colour at the moment.
CONSERVATORY COLOUR
It’s perhaps no surprise that our obsession with green shows no sign of withering away (see Viewpoint Colour #1 Neo-Nature). We are looking for inspiration to greenery in all its forms. Spaces where we make room for plants and encourage them to grow freely are havens not only for reflection but for creativity.
COLOUR FORECAST 2018/19
We are finding purity in clean, minimalist sanctuary spaces and fulfilment in primal instinctual processes. We are experiencing a refreshed, unapologetic hedonism in playful release and we are embracing the optimistic promise of the future in unknown new frontiers.
TONE-ON-TONE (Colour Futures)
Bold use of primary colour continues to reign in the long-term colour forecast as we find a renewed confidence in the application of vivid hues across fashion, product and interiors.
A COLOURFUL HISTORY (Colour Meaning)
Colours have historically carried certain connotations. Within art and design, specific pigments have been attributed rich or poor status, defined as luxury or commonplace, intended for the elite or for the masses. But today, when any hue can be synthesised digitally or chemically, how do we attribute meaning and value to colour?