If you thought urban life was already stressful, crowded and unremitting, then get ready for even more complex city futures. Fifty years ago, less than a third of the world’s population lived in cities: in fifty years time, that figure will have more than doubled to 70 percent as changing agricultural patterns force rural dwellers into urban migration.
The challenges and issues facing governments and urban planners are exponential – future energy and food sources; environmental and health systems; sustainability issues; transport mechanics for people, goods and data; housing and renewable building materials; a new welfare capitalism; and complete connectivity… to name a few!
The trouble is that in many areas, especially in the West, we have been late confronting the problems of our own very cities’ futures. For many years, cities were seen to be victims of economic decline and hotspots of social breakdown and environmental decay. De-industrialisation, poverty issues and downsizing were thought to be eating away at communities and civic structures. Cities were seen as dinosaurs, extinct leftovers of the Industrial Revolution.
Now, we see everything in a new light. A new urban narrative is taking hold with cities portrayed as centres of economic dynamism and huge melting pots of cultural and ethnic diversity that will nourish innovation, foster productivity and provide the amenities and opportunities to attract the talent to generate solutions and better standards of living of our future cities. In fact, it’s already started. Cities are in fashion once again amongst consumers, tourists and physical transformation already visible on renewed industrial land sites and waterfronts.
As Hester Lacey so clearly points out in The Evidence, “Humans are masters of adaptation and city dwellers are fast evolving to meet the challenges brought on by our shift from rural to urban and finding opportunities within our new habitat.” And changes there will be, as words like “micro”, modular”, “multi-generational”, “collective”, “multi-generational”, “virtual” and “remote working” really take hold.
The creative industry roundup featuring the new design, retail, lifestyle, material and technology stories that you need to gen up on.
THE BIG IDEA
The 40th issue of Viewpoint explores the socio-cultural macro trends of urbanisation and the mass movement of people to cities, unpacking how these will a effect the spaces in which we live, work and play.
THE TOOL KIT
Introducing the designers, architects and other creatives who are fast evolving to meet the challenges posed by our shift from rural to urban, and nding opportunities within our new habitat. They are applying skill, craft and innovation to transform the cityscape — Adam Nathaniel Furman / Space Encounters Studio Ilio / Storefront / Something & Son.
THE VISUAL ESSAY
A visual essay featuring the work of photographer and sculptor Lorenzo Vitturi, who documents the changing face of the city through collected urban debris.
Interviewing industry leaders to get their take on The Big Idea — Daan Roosegaarde / Gerard Greene Jing Liu / Thomas Ermacora / Charlie Green.
Designers and architects of all kinds are rethinking and reshaping the urban landscape, one ingenious project at a time, from engineering nature into our homes and workspaces to harvesting the very pollution our cities create.
Reporting on emerging behavioural and attitudinal lifestyle trends that are shaping the design world — The Now Age / Conscientious Commerce / The Femme Sex Tech Revolution / The Myth of Middle Age / Open Minds.
A rundown of the need-to-know new technologies, materials, approaches and working methods a ecting the creative industries — Voluntary Prosthesis Compostable Consumption / Adaptive Beauty Tech Brain Training / Functional Biophilia.
A directory of names that you should know. From typographers and photographers to a still-life surrealist, we identify the idea-makers of today — and tomorrow —
Das Leben am Haverkamp / GGSV / Marta Velasco Alexandra von Fuerst / Laurence Leenaert / Lucy Hardcastle Clemence Seilles / Sakaria Studio / Adji Dieye
In an age of uncertainty, political instability, environmental concern, increased urbanisation and distrust of the establishment, we are seeking sanctuary and looking to lead meaningful, considered lifestyles built on positive connections. Re-evaluating success and purpose, we are striving towards lifestyles that complement our personal belief systems. The search ranges from escapists, who move off-grid to reconnect with our primal past, to essentialists, who strip back to reassess the true meaning of value, to those who make a stand and lend their voices to global causes and concerns.
Within this second issue of Viewpoint Colour, we explore how this desire to slow down and reflect is influencing the emerging landscape of design and colour. As a futures research studio, our aim has always been to demystify the forecasting process, and to provide contextual grounding for emerging design and colour directions, linking socio-cultural shifts with specific aesthetic cues and resonating mindsets. In Viewpoint Colour we do just that, combining inspiration with context, providing an in-depth analysis of the personality traits of emerging colour stories, and explaining why they are relevant now and how they are currently being applied. We celebrate the poetic qualities of colour, and the inspiring, artistic and aesthetic power of colour in design.
From a tale of two cities to liquid looks in beer and fashion meets furniture meets fine arts – all you need to know in the world of colour at the moment.
It’s perhaps no surprise that our obsession with green shows no sign of withering away (see Viewpoint Colour #1 Neo-Nature). We are looking for inspiration to greenery in all its forms. Spaces where we make room for plants and encourage them to grow freely are havens not only for reflection but for creativity.
COLOUR FORECAST 2018/19
We are finding purity in clean, minimalist sanctuary spaces and fulfilment in primal instinctual processes. We are experiencing a refreshed, unapologetic hedonism in playful release and we are embracing the optimistic promise of the future in unknown new frontiers.
TONE-ON-TONE (Colour Futures)
Bold use of primary colour continues to reign in the long-term colour forecast as we find a renewed confidence in the application of vivid hues across fashion, product and interiors.
A COLOURFUL HISTORY (Colour Meaning)
Colours have historically carried certain connotations. Within art and design, specific pigments have been attributed rich or poor status, defined as luxury or commonplace, intended for the elite or for the masses. But today, when any hue can be synthesised digitally or chemically, how do we attribute meaning and value to colour?
Set your moral compass
In Viewpoint #37 we explored Rebellion and the current thirst for dissent. In Viewpoint #38 we looked at the grassroots power that comes when people Think Small. Morality, Viewpoint #39’s Big Idea, ties in with both. The subversion of the bland, over-curated status quo is important, and the ‘small revolution’ is gaining traction – but an underlying morality needs to be the foundation of both, and principles are an issue that cannot be ignored.
In this issue’s Evidence feature, we trace the ways in which morality is becoming a touchstone for individuals, public figures and brands. Across the board, there is a shift towards nailing colours to the mast and seeking to make a difference. Whatever your sphere of influence, from the local neighbourhood to wider fields, there is an increasing realisation that it’s no longer about relying on governments or institutions to set the standard for behaviour and principles, but about making a personal stand in everyday life.
Viewpoint #39’s Delivery keynote feature profiles Ikea; you probably already acknowledge the brand for its affordability and its design credentials, but its genuine and longstanding ethical stance deserves to be better known. Our Morality Seekers section, new for this issue, gets into the mindsets of an inspirational set of activists who realise that action to benefit others and the planet offers genuine fulfilment. Among others, we meet upfront, steely Fifth Wave Feminists, and Millennials who are using creativity on social networks to spread inspiration for positive change. And in our visual essay, Messages of Resistance, we revisit the poster, always an invaluable communication tool, and now more relevant than ever in the age of protest that has suddenly become a reality. In this issue, we feature a collection of downloadable Women’s March posters.
CONTENTS VIEWPOINT #39
The creative industry round-up featuring the new design, retail, lifestyle, material and technology stories that you need to gen up on
Each issue we report on The Big Idea, the current topic influencing the creative industries, exploring the core rationale for this thematic focus and the context behind the trend. This issue: MORALITY. In a chaotic world where political uncertainty has become the norm and battles against injustice of all kinds seem to be stalling, we are seeking clarity. We want to know where we stand, and what others stand for, hence the current emphasis on morality.
We show how MORALITY, this issue’s Big Idea, is beginning to affect the creative industries, unpacked through cutting-edge case studies and the work of pioneers in the field.
The Morality Seekers
Consumers are responding to a world of environmental, social and political crises with new lifestyles that prize ethics, conscientiousness and moral thinking. In this turbulent and unsettling world, the Morality Seekers are on a new quest for meaning in their complex 21st-century lives — The Fifth-Wave Feminists / The Escapists / The Armchair Activists / The Essentialists / The Neo-Vegans.
The Visual Essay: Messages of Resistance
A visual essay exploring The Big Idea, featuring posters produced for the Women‘s March.
Interviewing global leaders to get their take on The Big Idea — Anne Keenan / Platon Antoniou / Ryan Honeyman
An in-depth analysis of the ways IKEA is bringing The Big Idea to market
Reporting on emerging behavioural and attitudinal lifestyle trends that are shaping the design world — Urban Defence / Micro and Mobile / New Modesty / DIY Health
A visual exploration of emerging design movements across the lifestyle industries and their influence on colour, shape and form — Geometric Illusions / Air & Water / Granular / New Terrazzo / Mechanically Crafted
A rundown of the need-to-know new technologies, materials, approaches and working methods affecting the creative industries — Supercharged Wellbeing Spaces / The Remade Home / Sweating the Resource / Responsive Digital Environments / Digital Play / Tech Transparency
A directory of names that you should know. From photographers and digital designers to botanical artists and branding magicians, we identify the idea-makers of today – and tomorrow — Juno / Liselore Frowijn / Special Projects / Azuma Makoto / Ian Cheng / Pamm Hong / Elizabeth Renstrom / Ben Biayenda
THE COLOURS FUTURE BOOK
Welcome to our first issue of Viewpoint Colour, created by View Publications and FranklinTill Associates for all colour conscious industries. Offering you visual inspiration, design direction and a global perspective on colour, we see it as a sister magazine and perfect complement to our highly successful, Viewpoint Design magazine, which is dedicated to product innovation, and a logical follow-up to our colour forecasting book, PantoneView Colour Planner.
Why a magazine dedicated to colour? Colour is the single most powerful communication tool, influencing 50% – 85% of ideas and product purchase decisions. With 80% of human experience filtered through the eyes, visual cues are vital in getting a message across and nothing does this better than the thoughtful use of colour.
Our aim is to supply you with the critical and actionable colour intelligence you need to make your colour planning easier. With a focus on what’s really important, Viewpoint Colour will give you both a macro and local view on key colour stories, focusing both on the short term and the long term. We achieve that by working on two levels: short-term forecasting/orientation where we map out and analyse key upcoming colour direction 12-18 months ahead of the season; and long- term forecasting/orientation, what’s on the colour horizon three years from now.
In our opening issue, we have put ‘neo-nature’ at the core: a modern, organic and purposeful story using classic inspiration. Biomimicry has long since been a deep well of inspiration for designers and will continue so until the genetic code of Mother Nature has been cracked. We see green, with its sense of soothing continuity, as the zeitgeist of the moment.
Originally the Viewpoint magazines were born to take up branding and strategy questions. We still hold to that remit, but we have sought to broaden the appeal of these publications by first expanding our design coverage and now our colour intelligence. As ever, our wish is to put design and now colour into perspective and provide a voice of authority and integrity for all interests.
DAVID R SHAH
VIEWPOINT COLOUR No 1: NEW NATURE
08 – 19 Colour News
Deep rporting into what is going on in the world of colour now/ Topics include: Patricia Urquiola’s portrait of a city; why pink is perfection for RedValentino; colourful conclusions from a decade of experimentation by Hella Jongerius, Gestalten; viewing history through a Kodachrome lens and more.
20-23 Design Context: Neo Nature
Humans are masters of adaptation, able to react to changing circumstances and innovate when faced with new challenges. We are witnessing the redefinition of nature and the evolution of a neo-natural world. In response, we are modifying our industries, attitudes and behaviours, and implementing new design methodologies that maximise our relationship with nature.
24 – 89 Colour Forecast 2017/18
Four major colour stories: ‘Engineering Nature’ reflecting our inherent connection to the natural world; ‘Alt. Farming’ recognising the inefficiency and wastefulness of current agricultural models; ‘Harvesting Waste’ reflecting how innovative designers are beginning to harvest postproduction and post-life waste streams; and ‘Future Mining’ based on the discovery and exploration of new raw materials that carry the legacy of industries past.
90 – 99 Visual Essay: Harvesting By Hand
Since 2012, photographer Hyung S Kim has immersed himself in taking pictures of the haenyeo female divers of Jeju, an island at the southern end of the Korean peninsula. For centuries these women, many now in their seventies and eighties, have dived to catch fish without the aid of breathing equipment. Hyung S Kim’s pictures capture the haenyeo as they emerge from diving, exhausted but exuding strength and power.
100 – 109 The Viewpoint Colour Interview: Crafting Colour with Ace & Jig
For Cary Vaughan and Jenna Wilson, colour is inseparable from texture and pattern – which has made Ace & Jig, their textile-based clothing line, an instant classic. And in a sea of minimalist design, Ace & Jig brings a fresh approach to colour, focusing less on chasing trends, and more on relaying a story and a feeling in each garment.
110 – 121 Processing Colour
Celebrate the poetry of process. The application of dye and pigment to surface becomes an experimental art. Embracing the uncontrollable, dynamic colour is
captured in an imprint. Though the process is repeated, the reaction is unpredictable, so each replicated object is nonetheless unique.
121-124 Pantone Colour of the Year
We look at the Pantone® Color of the Year 2017 – PANTONE 15-0343 Greenery and analyse with Leatrice Eiseman, executive director, Pantone Color Institute, the thinking behind the choice and what it means to the market.
122 – 128 Colour Influence: Red vs. Blue
When we are exposed to combined colour and light, our physiological state can also be affected. The blue and red spectrums in particular have been shown to affect our physical performance and wellbeing – and can even manipulate our internal body clocks.
133 – 139 A Question of Colour
Here we speak with leading artists, designers and manufacturers to discover their favourite colours of the moment and the reason behind their choices. From teal to shades of green, the answers are surprising and informative.
140 – 152 Colour Futures: Primary Signals
Here we look at the long term, three-year zeitgeist in colour. In complex times we look to a reassuring, restricted palette. We are enamoured of the uncompromising clarity of primary red, yellow, blue and secondary green. When lines are being drawn and issues of nationality take centre stage around the world, we reimagine identities at a local and global level.
VIEWPOINT #38 Think Small
Political commentators, designers, and thinkers are heralding a future in which globalization is reversed, shifting the focus from global to local; and power of the few to the power of the people. From the increasing number of people choosing to set up their own small business rather than work for a giant corporation, to the burgeoning numbers of households committing to a more self-sufficient way of living, this is the up-rising of small against big. Issue 38 of Viewpoint Design explores the rise of the ‘Small Revolution’.
Driven in part by a burgeoning mistrust of the establishment and big business, and in part by a desire to maintain more autonomy over our own lives, the small revolution is a grassroots, bottom-up movement. Adam Lent, author of Small is Powerful writes ‘Political and social change is increasingly delivered by many small initiatives and campaigns rather than big parties. More than ever, people make their own decisions about how to live their lives rather than accepting the rulings of big religious and civil organisations.
This is not about running for the hills and reverting to a ‘back to basic’ or ‘grow your own’ mentality. We uncover the potential of digital technology to connect and empower communities to nurture efficient and effective ecosystems that operate locally, but are connected to share information and knowledge globally. Recognising that scale is sometimes the only viable option, we also uncover the importance of collective action, featuring some exciting examples of locally organized, self-directed coalitions.
We explore how digital communication and distributed manufacturing are strengthening localised peer-to-peer networks that are based on trust and mutual benefit. Distributed manufacturing with its smaller-scale, more focused approach not only allows makers more control over what they produce, but also gives consumers more stake, more input and more autonomy when they choose what to purchase. On a domestic scale we look at how designers are enabling individuals to create the home factory, ultimately leading to more self-sufficient lives. On a macro scale, we explore new models for self-sufficient cities that are locally productive but globally connected.
We report on how brands need to become enablers, facilitating learning experiences for a more empowered, nimble and self-sufficient consumer. How recognizing the local nuances of your offering and driving community engagement now needs to come to the fore, emphasizing the importance of re-connecting with a more localised identity, abandoning a one size-fits-all attitude.
CONTENTS VIEWPOINT #38
The creative industry round-up featuring the new design, retail, lifestyle, material and technology stories that you need to gen up on
Each issue we report on The Big Idea, the current topic influencing the creative industries, exploring the core rationale for this thematic focus and the context behind the trend. This issue: THINK SMALL
We show how THINK SMALL, this issue’s Big Idea, is beginning to affect the creative industries, unpacked through cutting-edge case studies and the work of pioneers in the field
From turning waste into new products to bringing craft and tech together to supporting making communities, these varied creatives, designers and facilitators are aiming for positive change. Their focused, distinctive initiatives punch above their weight in terms of impact. Super Local / Makery / Opendesk / Unfold / Dave Haakens / Makerversity
The Visual Essay
A visual essay featuring a series of images by Benjamin Grant, inspired by the Overview Effect – the sensation felt by astronauts when looking down at the earth from space.
Interviewing global leaders to get their take on The Big Idea — Frances Edgerley, cofounder, Assemble architecture collective / Joe Gebbia Cofounder and CPO, Airbnb / Jon Marshall, Cofounder and director, Map / Gianantonio Locatelli, founder, Museum of Shit
An in-depth analysis of the Fab City initiative — this issue’s Big Idea in action. The Fab City initiative combines cutting-edge technology and hands-on practical skills to create self-sufficient cities that can power, feed and fix themselves
The design movements manifesting as a result of The Big Idea — how designers are embracing a new aesthetic with sustainability and conscience at its heart
Reporting on emerging behavioural and attitudinal lifestyle trends that are shaping the design world — No Ownership / Politics Rebranded / New Vegan Values / On The Move
A visual exploration of emerging design movements across the lifestyle industries and their influence on colour, shape and form
A rundown of the need-to-know new technologies, materials, approaches and working methods currently affecting the creative industries — Augmented Empathy / Designed by AI / Materials of the Anthropocene Era / Human Hair / Environmental Indicators
A directory of names that you should know. From photographers and illustrators to disruptive fashion designers and idea sculptors, we identify the idea-makers of today and tomorrow. Atelier Biagetti / Kia Utzon-Frank / Convivial Studio / Alessandra Kila / Ka Wa Key / Ira Ivanova / Dawn Ng