PANTONEVIEW COLOUR PLANNER #40 LOVE

LOVE
Love lifts us up, yet, paradoxically, we fall in love. We experience many different forms of love in our lives. When we are children we experience unconditional love that is simple and pure. It cocoons us. As we grow, it becomes less steady, more widely given and more unpredictable. We fall in love with our idols, we love our friends, we love objects, places and ideas. These different forms of love can be rich, fun, deep or shallow. This notion of waxing and waning, the fleeting and the constant, is expressed in our seasonal palettes. Just like our concept of love, the palettes are designed to uplift us, make us feel happy and, yes, sad too.
These are turbulent times, both politically and socially. In 1967 John Lennon and Paul McCartney wrote “All You Need Is Love”. Surely now is the perfect time to reiterate that message to all mankind?

 

“Gravitation is not responsible for people falling in love.”
Albert Einstein.
WISTFUL
Barely-there tints that are tranquil and discreet: these colours are important summer staples and work across all end-use areas, equally strong in exclusive luxe products, fashion forward ranges and new architectural expressions.
UNREQUITED
Colour drains away leaving a small family of neutral shades. We start with white, the purest base from which to commence, closely followed by silver, a reflective point amongst the calm. Grey and black complete a sombre picture.
TRANSPORTIVE
A cool graduation of buoyant and frothy turquoises, greens and deep water tones cleanly sparkle together against a restrained and soft, cool taupe. They are the multi-taskers of the season.
SENSUAL
This reduced palette of adapted and evelved pinks is employed to explore ideas of opposites: dark and light, masculine and feminine. Layered together and in any order, there are no rules concerning proportion.
BUDDING
This range of transitional greens and browns continues to be important and can be used across varied end-use platforms, both in casual, relaxed environments and in more vibrant, modern products.
TREASURED
In our brightest summer palette, we see a power-based red and a startling orange glow throb against a utilitarian blue and a fresher turquoise.
CELEBRATION
Timeless tones from earth and clay that rely on basic instinct to point us back to true and certain things what really matters, our history, our ancestors and the physical world beneath our feet.
LIFE FORCE
A lilac, a soft yellow, a cheesy pink and a menthol green make up a proposal where colour is transparent and light, mutant or static but, by its very essentiality, always welcoming and friendly.
VENERATION
After our last winter selection of transitional blues ebbing into turquoise, we choose new densities for summer, from the material to the airy, bearing in mind how these hues affect the raw material they are applied to.
WHITE LOVE
Choosing white is a strong and assertive choice that takes us away from confused, recurring chromatics. White in art, architecture, design and fashion signifies renewal, starting again with purpose. 
TRANSITIONAL COLOURS
Veneration + White Love
After our last winter selection of transitional blues ebbing into turquoise, we choose new densities for summer, from the material to the airy. We balance these with a strong and assertive choice of four hues of white. We finish off with a touch of gold.

PANTONE VIEW COLOUR PLANNER #39

We all have our time machines, don’t we? Those that take us back are memories… and those that carry us forward, are dreams.” – HG Well

The concept of time is an integral part of our lives, woven into our everyday language. Time defines what we are doing, thinking, planning and feeling. We constantly measure time to see how much we can accomplish. Information must be relayed in “real time”. Time limits frustrate us, while spare time is a luxury. Time is a commodity; we spend it, we waste it, we use it wisely, we devote it to others, we lose track of it.
Time is something that we don’t want to run out of. Like a spool of everlasting thread, anchored somewhere in the darkness, it winds out of the past and on into the future, connecting us all in complex ways. It is the one unalterable, dependable thing that cannot be broken or stretched – yet.
This season’s Colour Planner tries to capture the many facets of time: the fast and furious, the slow and simple, the past and future. We reinterpret tropes that feel conventional and pair them with scenarios that are far removed from conventional. Colours range from classic formats through to fully saturated, punchy narratives. It’s a balance between the familiar and the strange, the dark and the light.
CONTENTS
TIME LESS
A simple but nuanced set of four near-neutrals quietly headline this enduring and naturally inspired story – a mute, honest and calm introduction to the season.
TIME HONOURED
Rusts, and corroded greens – coloured neutrality each symbolising the passing of time and how this affects living matter.
THE BEGINNING OF TIME
The myths of the beginning of time tell of deep darkness, which we represent, here, with a indefinite, dusty blue teamed to the colours of rocks, illuminated by light.
TIME STOPS
These rich, weighty, winter brights are used liberally and with exuberance. They are equal in importance and can be used as single colour, solid statements or together in simple combinations.
TIME LAPSE
The speed of light and blurred vision influence all the colours here. Obscure darks are the background against which rushing brights hit, collide, and slam into each other.
SPLIT SECOND
From a base of vivid, fractured and heated brights, we explore the split second movement that animated colour brings. Intensely hot shades of red gradually chill down to first purples and then blues.
FLOW
A predominately monochrome palette with touches of the lightest hues that infiltrate and permeate each other. Black and white are universal and ever-present.
ANOTHER TIME
Last season’s transitional blues ebb into the realm of turquoise.  Although they are content to mingle with one another, they are, in fact, designed to be contrasted with other shades from outside the blue family.
KEEPING TIME
The green colours here make up a seasonless, transitional range featuring various hues, each one with its own identity.
 

 

COLOUR PLANNER #38

MUSE
COLOUR PLANNER 38 FOR SUMMER 2018
In Greek and Roman mythology the word “muse”, referred to the nine goddesses, daughters of Zeus, the supreme deity of the ancient Greeks and Mnemosyne, the ancient Greek goddess of memory. These nine goddesses presided over the Arts and Sciences, two areas that are today developing hand in hand at an incredibly rapid pace. Because of this, we feel that they are the perfect inspiration for Spring/Summer 2018. Right now, we are experiencing a moment of acceleration in our desire to merge science and art. By doing this, we uncover new approaches and ideas, not just in colour, but also in form, material and shape.
Our palettes are designed to encourage adventure without the fear of losing touch, about exploration of the new without losing sight of the known – which is crucial when dealing with commercial product. Our new palettes are diverse, rather than limited and all-embracing, because we live in a post-trend world of multiple ideas and cult items.
Last season, we explained how different brands are now using our palettes as a starting point to create and merchandise a more unique approach to colour that can be tailored to their very own customers. We continue to develop this approach for Spring/Summer 2018 as brands grow in confidence to do what is right for them rather than follow the mainstream.
 
muse
 
COLOUR PLANNER 38: MUSE CONTENTS
 
ENLIGHTENMENT
 
 
ENLIGHTENMENT
The enlightenment palette includes inexpressive shades floating, flying, hovering to find a direction, a muse. The two neutrals – white and warm grey – are sprinkled with a layer of wind-whipped blue and glacier green.
 
 
SOURCEpsd
 
SOURCE
This palette is based on four reassuring hues of ligneous browns. Wood has been used by men for tens of thousands of years as the basic source material and the colours of wood are part of our evolution.
 
INGENUITY
 
INGENUITY
Four grounded shades, rooted in nature, are the foundation of our story – green, blue and brown. Trustworthy khaki and cool slate act as well loved base colours, from which olive and lichen spring forth.
 
ARTISTRY
 
 
ARTISTRY
Fragrant and restful colours: a creamy pink sits with a passionate coral, rich warm brown and a gentle aromatic cumin. These serene tones are perfect for creating tranquil groupings that are also decoratively rich and layered.
 
REVELATION
 
REVELATION
Four heavily pigmented, opaque colours convey a strong commercial statement about the solidity and essential confidence you get from a good, mid-toned summer selection.
 
AWAKENING
 
AWAKENING
A range with a touch of core yellow in every hue: from the new yellowish greens to the more acidic shades, yellow initiates every tint here.
 
ENRICHMENT
 
ENRICHMENT
White is the start point for this group and is a key summer colour, particularly when offset with other high energy brights. The pinks continue to be important.
 
UNCHARTERED
 
UNCHARTERED
Bridging our way from S/S 2018 towards A/W 18/19, we introduce a quartet of transitional colours – four strong and atmospheric blues, each bearing a contrasting character, but that work as a family.
 
FORMATION
 
FORMATION
Another transitional range where four soft, warm and cold tones carry forward our winter dark narrative from last season, but are dusted and greyed into a softer expression for the transition into summer.
 

 

PANTONEVIEW COLOUR PLANNER #37

AUTUMN-WINTER 2017-18 
GENERAL INTRODUCTION TO A RE-STYLED COLOUR PLANNER
Welcome to our new version of the PANTONEVIEW Colour Planner. With colour becoming more lifestyle in nature, we wanted to make it easier for you to use our colour trend stories across multiple product categories and merchandising
 
DISGUISE
We have grouped our major colour messages for A/W 17/18 under a common title, Disguise, which we feel suits the current lifestyle zeitgeist in the marketplace.
The process of colouring fulfils our fundamental desire for change. We apply colour to our walls, the floors we walk on, the face we see in the mirror each day, the car we drive. We clothe ourselves in different colours for different occasions. Colour is at the heart of what we do, and our need to disguise and transform appearance. We have said before that colour goes hand in hand with texture, and the focus this season on materiality remains unbroken. This season, however, we are also interested in materials that emit and reflect light; we explore embellished finishes and perfect smooth, shining surfaces. We see how transparency reveals and alters colour, and how thick cocooning materials muffle shape and change its meaning.
 
 
 
CONTENTS
 
WINTER NEUTRALS
We begin with three lofty neutrals anchored by a warm grey. Their neutrality is the key to their flexibility – they are designed to mix easily with each other and also with more saturated colour.
 
WINTER NEUTRALS
 
DERMIC PINKS
Next season, pink evolves into a series of paler, more fragile shades to express a transparent nudity. Beiges, off white and blues are all subtly influenced by pink, while pink mauves are the new baby pink.
 
DERMIC PINKS
 
WINTER ROOTS
We reflect our concern with the health of planet earth in a key palette based on nature such as brown, ochre, and grey mud, together with the colours of its vegetable root products such as carrot orange.
 
WINTER ROOTS
 
WINTER DARKS
Compelling and essential winter hues, these deep and rich colours are all about texture and surface. It’s a group that works well together or, as each colour has such a strong identity, thrives as single statements.
 
WINTER DARKS
 
NEW TRADITIONS
This is a palette of iconographic colours, flags to remind us where we are from and where we are going. But aristocratic and classic though they are, they can still be radicalised by new harmonies to represent and celebrate diversity in all its forms!
 
NEW TRADITIONS
 
MODULATING MID-TONES
A group of modulating mid-tones that form an unexpected union: they create a modern ambiance and act as unusual winter anchors in a wide range of materials. Wilder, brighter, high-energy colours should with them.
 
MODULATING MID-TONES
 
TRANSITIONAL REDS
A story of iconic reds that vibrate from a hot scarlet, through pink, to a deep lacquer red and a soft coral creating a forceful, confident energy. It’s a range of colours that transitions between grandiose display and concealed masquerade.
 
TRANSITIONAL REDS
 
TRANSITIONAL CELADONS
This is new cool, iconic greyed but strong turquoise camaïeux story. It amplifies a layered, altered look from a cold pale mist to a deep resinous green. It is an important monochrome to nuance or animate the season in equal measure.
 
TRANSITIONAL CELADONS

PANTONEVIEW COLOUR PLANNER #36

SPRING/SUMMER 2017: EVOLVE
We are constantly evolving. The way we work, shop, date each other, communicate. Even the way we read a book has evolved dramatically over the past few years. Sometimes, we learn from the past to forge a new future: sometimes, we turn our backs on history to cut a different path. We evolve our ideas, our dress codes. Our lives are in a constant state of change. The planet we inhabit is in a perpetual state of revision.
 THE COLOUR STORIES EVOLVE
 

 
COLOUR EVOLUTION
There is no right or single clear-cut colour direction for the season – a state that exactly reflects what is evolving in fashion and branding, as we move into a post-trend era where companies prefer to promote a personal philosophy that binds their customers more closely to them rather than generic trends.
This means that our range of colours is very diverse, pointing to a season based on assembling colour stories rather than making single colour statements. Just like Lego bricks, our choice of colours is there to be constructed into any shape you want. It’s a perfect solution to this increasingly fragmented situation that we find ourselves in.
Guidance is still needed, however, and we have supplied this by laying out the correct foundation of shades to work with and build on. They exist as natural controls that respect a diverse view of different tastes. Each colour has a part to play, which is why there is no obvious colour statement per palette. Instead, each palette bridges into the next, via one or two shades creating a colour synergy that flows in waves across the book.
 
GENESIS
Genesis
 
In Genesis, we visualize energy and express it through primary colours like bluette, pink, turquoise, appearing from the depths of the dark, dense blues and blacks that make up the deep universe.
 
SPIRAL
Spiral
 
Lights hues mutate through themselves in a non-violent way; these almost impersonal tones, are open to hybridization and chromatic dialogues, which are subtle and sensitive.
 
EMBRYONIC
Embryonic
 
Earthy and vital shades share this palette with a generous and lived green, a tonic blue and a humanistic flesh tone. Together, they configure a palette of corporeal and primordial, ultra natural colours.
 
BOUNDLESS
Boundless
 
In this non-place, without limitations, colours touch each other gently: the vibrant blue of the sky meets and blends with the orange reflections of the earth.
 
CHANGLING
Changeling
 
Winter purples are transformed through veils of the palest mauve that graduate towards a new identity in a set of full and inky purples, bruised off like a new dark neutral.
 
PROGRESSION
progression
 
A range of blues and greens, that is both fundamental and futuristic. We build new horizons with these crucial and elemental colours: hues that reflect the heavens, the seas and our green earth.
 
ASSEMBLE
Assemble
 
Delicate fragments of pastel families mix and mingle with earthier utilitarian hues of khaki and brown. This is a palette in which materials play a huge part in developing depth, contrast and interest.
 
 
MUTATION
Mutation
 
 
The foundation of thIs palette is white in several forms but this is freckled with an anomaly of colour. Sharp brights and a deep black are used sparingly to create unique effects.

PantoneView Colour Planner #35

An easy-to-use colour forecast card that is economic in cost and economic in time, embracing not just fashion but also cosmetics and industrial design. Colour Planner is segmented according to key colour directives. There is a general introduction to each directive outlining the colours involved and the philosophy behind them.
These pages are followed by a more specific breakdown covering harmonies and materials according to end-use. Following these key colour directives, there comes the ‘basics’ section breaking down the essential, commercial colours of the new season again by end-use.
Colours are dyed and coded according to the Pantone® colour system.
REVEAL
“No man has the right to dictate what other men should perceive, create or produce, but all should be encouraged to reveal themselves, their perceptions and emotions, and to build confidence in the creative spirit.”
Ansel Adams
For A/W 16/17, we present a strong narrative exploring “real” and “unreal” colour. What is natural, what is artificial? When is colour absent and when is it present? And, in between, we build a third platform of colour, a “mixology” that connects, bridges and hybridises this “absence” and “presence” of colour.
We begin our three stories with a clear absence of colour, a fleeting glimpse of ethereal hues that move together collectively and create an ambience. Then our palettes become more connected to colour and we see harmonious tones mutated, mixed and interjected with contrasting brights. Finally, at the end of the book, we see present and assertive colour: stronger, saturated tones that jostle for attention and really make their mark.
 
COLOUR STATEMENT
For several seasons, we have said that colour on its own is not enough; it must be inherently linked to texture and effects. This continues into A/W 16/17 but, in a new twist and one very much aligned to our CP 35 title “Reveal”, we would like to add the concept of crystal (ball) gazing and the colour qualities linked to prismatic effects and precious stones. These shades have a jewelled transparency that has a large part to play in our palettes, while the scientific generating of materials that refract and reflect light seems to be more profoundly linked with surface than ever before.
KEY COLOUR DIRECTIONS
INVISIBLE 
Shapes appear in attenuated forms, in light and dark shades. Colours are diluted. Textures reveal greyish hues, melange blues and muffled greens.

Invisible-
FADE
Colour announces itself, quietly, gradually. It forms itself into mottled and ghostly hues, or is layered in watery pools to form vague contours and patterns.
Fade
CHANGE
Reality becomes a reflection of our colourful dreams. Coloured earth and metallic dust blend together. Turquoise and tinted grey creates a new blended horizon there in front of us.
Change-
 
UNMASK
The hard nudity of an urban cement façade is overgrown by surprise bursts of vegetal colours, featuring a restrained, dry green, blood orange red and pure terracotta.
Unmask- 
DISCOVER
Mineral greens and clay blues are split open to reveal a vivid malachite and a sulphur yellow. Their brightness is exaggerated and made to look unnatural by the substratum of darkened hues they lie upon.
 Discover-
REFLECT
Colours spring out of a winter prismatic geometry to reveal a modulated range of soft, rich and brighter mid-tones that are adjusted by a warm, copper drift of reflected light.
Reflect-
PROCLAIM 
These intense botanical hues are placed in new, unexpected environments, creating a hyper natural atmosphere. The artificial and otherworldly are blended and mixed with nature’s flora and fauna.
 Proclaim-
EXHIBIT
A range of dense tones that are deep and colourful, magnetic and indiscrete. This is a palette that manifests its personality and character without fear or hesitation.
 Exhibit-