The concept of time is an integral part of our lives, woven into our everyday language. Time defines what we are doing, thinking, planning and feeling. We constantly measure time to see how much we can accomplish. Information must be relayed in “real time”. Time limits frustrate us, while spare time is a luxury. Time is a commodity; we spend it, we waste it, we use it wisely, we devote it to others, we lose track of it.
Time is something that we don’t want to run out of. Like a spool of everlasting thread, anchored somewhere in the darkness, it winds out of the past and on into the future, connecting us all in complex ways. It is the one unalterable, dependable thing that cannot be broken or stretched – yet.
This season’s Colour Planner tries to capture the many facets of time: the fast and furious, the slow and simple, the past and future. We reinterpret tropes that feel conventional and pair them with scenarios that are far removed from conventional. Colours range from classic formats through to fully saturated, punchy narratives. It’s a balance between the familiar and the strange, the dark and the light.