Deep sea animals follow a surprisingly regular pattern when it comes to colour. Blue animals live near the surface. Deeper down they are blue on top and white underneath, further below they take on transparent qualities but have red stomachs and below that, they are all red or all black. At the deepest level, they are pale red or cream. 
Our colour card for S/S 2020 is not quite so consistent. For example, our deep darks move to lofty pales. But, just like the sea creatures, our different palettes have different depths, from the inky blues of the sperm whales to the brightest orange of a clown fish.
In previous seasons, we saw a lot of ethereal shades, but what begins to come through for spring summer, is a profundity of colour. Each palette seems to live in a sea of its own not necessarily related to the world around it. This is very reflective of the tribal behaviour going on in consumption right now and even of the ways in which people generally regard water: fear, excitement, energizing, challenging, relaxing; beach and resort, work and struggle. 
When we come to harmonies and cross-fertilization, the step forward lies in the contrasts. There is so much more than before. Although the pales are presented tone-on-tone in their own story, they are contrasted with harder colour in the harmonies – a turquoise with lagoon grey or a bright orange with the taupe family. We see hot with cold colours. This is because our colour expressions explore all depths of water, reflecting the coolest of streams as well as thermal beds of underwater volcanoes.

This palette comprises four ethereal shades: a dark slate, a wispy blue, a muted khaki and a ghostly green. Genderless in outlook, they possess a certain gravitas that lends itself to refined products with handmade elements.

Four deep and weighty personalities to dive into. At their heart, a fantastic ‘eyes-wide-open’ black sets up differences with the inkiest, darkest blue and a profound purple shading. All of this is given a shaft of intensity with a jeweled and saturated blue. 

Mysterious colours appear in the deep. In this abyssal blue, illuminated by artificial light, exist pink crustaceans, transparent echtoplasms, green, deep purple, yellow carapaces, multi-coloured jellyfish and pink crustaceans…

Like jumping into a fresh and cool waterscape filled with bubbles and plant fronds, we combine our four key colours move from turquoise to dark silt with two light and super-cool menthol blues.

This is a range based on new medium tones and neutrals that come from the sea with either a humid and hydrated expression or a salty dryness, so different from the earthy and dusty hues of previous seasons.

Ultra soft, pearly shades that offer a neutral and subtly feminine environment. Pinks and nudes are de-saturated and cooled, while beiges act in duotone, one bright and one with a gently gold twinkling, serving as a summer substitute for the ubiquitous camels of the previous winter.

A jolly quartet of flat, vibrant colour leads the way in this seaside palette of painterly hues. Highly contrasting, hugely fun and very, very graphic, the feeling in this family of brights is rooted in nostalgia and old-fashioned seaside towns.

The four tones we have called “New Lilac” transition A/W 19 to S/S 2020. Our first tone is the clearest and suits transparency; the second suggests relaxed atmospheres; the third acts as a highlight; and the fourth, opaque and dense, is the base for further combinations.


The Circle 



Circles signify everything and nothing at all. They are both historic and forward-facing. They represent inclusivity in a world that generates more and more diversity. Perfectly balanced and without bias, they radiate neutrality yet embrace us all. This is something we hope to achieve with our circle of colour for A/W19/20.
We foresee a winter palette that continues to be colour intense. Why are people in love with colour? The answer lies in our emotions. It’s about generating happiness and lifting our spirits while connecting emotionally to our own state of mind. Colour forms an important part of our visual identity. Self-promotion and self-branding is a way of life for so many people; colour is becoming an increasingly important part of that journey through a selfie-oriented world.
Overall, we see a season of colour that radiates diversity, ranging from a new level of flat, painterly primaries to pastels that are more active than romantic. Our palette embraces the division between colour as an exercise in maximalism shades that generate multi-dimensional visual perspectives and colour used on a functional basis down to earth utility shades, recycled hues and core essentials.
A small family of tinted neutrals form the base of this colour group. Jet-black is paired with a warm grey: a dusted blue lies with a paler partner. They form duos of dark and light, allowing a layered approach to colour application.
This is a respectful’ range, whose aim is not to excite or shock but to partner any chromatic proposal without judgement.
This is a modern and future facing palette of colours that combines the natural and the manmade. Taking inspiration from the world we find about us, the colours are jarred and at odds.
A new, warm winter range is characterized by a filtered and false tonal palette that sees a soft, hot red against a lightened orange, and a matt, subdued taupe that speaks to a cloud of ochre dust.
Colours that tell the tale of the circle of life, where we turn to Buddhist paintings and mandalas, Chinese creation myths and Roman frescoes of Persephone for inspiration.
The unknown of the past and what is yet to be known materialize in shades that only hint at their internal nature and in dark tones that just hint at a colour.
Fulsome winter pigments that have a retro ambiance. They are not pure primaries, they are blended and slightly impure, but still have an enduring appeal.



Love lifts us up, yet, paradoxically, we fall in love. We experience many different forms of love in our lives. When we are children we experience unconditional love that is simple and pure. It cocoons us. As we grow, it becomes less steady, more widely given and more unpredictable. We fall in love with our idols, we love our friends, we love objects, places and ideas. These different forms of love can be rich, fun, deep or shallow. This notion of waxing and waning, the fleeting and the constant, is expressed in our seasonal palettes. Just like our concept of love, the palettes are designed to uplift us, make us feel happy and, yes, sad too.
These are turbulent times, both politically and socially. In 1967 John Lennon and Paul McCartney wrote “All You Need Is Love”. Surely now is the perfect time to reiterate that message to all mankind?


“Gravitation is not responsible for people falling in love.”
Albert Einstein.
Barely-there tints that are tranquil and discreet: these colours are important summer staples and work across all end-use areas, equally strong in exclusive luxe products, fashion forward ranges and new architectural expressions.
Colour drains away leaving a small family of neutral shades. We start with white, the purest base from which to commence, closely followed by silver, a reflective point amongst the calm. Grey and black complete a sombre picture.
A cool graduation of buoyant and frothy turquoises, greens and deep water tones cleanly sparkle together against a restrained and soft, cool taupe. They are the multi-taskers of the season.
This reduced palette of adapted and evelved pinks is employed to explore ideas of opposites: dark and light, masculine and feminine. Layered together and in any order, there are no rules concerning proportion.
This range of transitional greens and browns continues to be important and can be used across varied end-use platforms, both in casual, relaxed environments and in more vibrant, modern products.
In our brightest summer palette, we see a power-based red and a startling orange glow throb against a utilitarian blue and a fresher turquoise.
Timeless tones from earth and clay that rely on basic instinct to point us back to true and certain things what really matters, our history, our ancestors and the physical world beneath our feet.
A lilac, a soft yellow, a cheesy pink and a menthol green make up a proposal where colour is transparent and light, mutant or static but, by its very essentiality, always welcoming and friendly.
After our last winter selection of transitional blues ebbing into turquoise, we choose new densities for summer, from the material to the airy, bearing in mind how these hues affect the raw material they are applied to.
Choosing white is a strong and assertive choice that takes us away from confused, recurring chromatics. White in art, architecture, design and fashion signifies renewal, starting again with purpose. 
Veneration + White Love
After our last winter selection of transitional blues ebbing into turquoise, we choose new densities for summer, from the material to the airy. We balance these with a strong and assertive choice of four hues of white. We finish off with a touch of gold.


We all have our time machines, don’t we? Those that take us back are memories… and those that carry us forward, are dreams.” – HG Well

The concept of time is an integral part of our lives, woven into our everyday language. Time defines what we are doing, thinking, planning and feeling. We constantly measure time to see how much we can accomplish. Information must be relayed in “real time”. Time limits frustrate us, while spare time is a luxury. Time is a commodity; we spend it, we waste it, we use it wisely, we devote it to others, we lose track of it.
Time is something that we don’t want to run out of. Like a spool of everlasting thread, anchored somewhere in the darkness, it winds out of the past and on into the future, connecting us all in complex ways. It is the one unalterable, dependable thing that cannot be broken or stretched – yet.
This season’s Colour Planner tries to capture the many facets of time: the fast and furious, the slow and simple, the past and future. We reinterpret tropes that feel conventional and pair them with scenarios that are far removed from conventional. Colours range from classic formats through to fully saturated, punchy narratives. It’s a balance between the familiar and the strange, the dark and the light.
A simple but nuanced set of four near-neutrals quietly headline this enduring and naturally inspired story – a mute, honest and calm introduction to the season.
Rusts, and corroded greens – coloured neutrality each symbolising the passing of time and how this affects living matter.
The myths of the beginning of time tell of deep darkness, which we represent, here, with a indefinite, dusty blue teamed to the colours of rocks, illuminated by light.
These rich, weighty, winter brights are used liberally and with exuberance. They are equal in importance and can be used as single colour, solid statements or together in simple combinations.
The speed of light and blurred vision influence all the colours here. Obscure darks are the background against which rushing brights hit, collide, and slam into each other.
From a base of vivid, fractured and heated brights, we explore the split second movement that animated colour brings. Intensely hot shades of red gradually chill down to first purples and then blues.
A predominately monochrome palette with touches of the lightest hues that infiltrate and permeate each other. Black and white are universal and ever-present.
Last season’s transitional blues ebb into the realm of turquoise.  Although they are content to mingle with one another, they are, in fact, designed to be contrasted with other shades from outside the blue family.
The green colours here make up a seasonless, transitional range featuring various hues, each one with its own identity.



In Greek and Roman mythology the word “muse”, referred to the nine goddesses, daughters of Zeus, the supreme deity of the ancient Greeks and Mnemosyne, the ancient Greek goddess of memory. These nine goddesses presided over the Arts and Sciences, two areas that are today developing hand in hand at an incredibly rapid pace. Because of this, we feel that they are the perfect inspiration for Spring/Summer 2018. Right now, we are experiencing a moment of acceleration in our desire to merge science and art. By doing this, we uncover new approaches and ideas, not just in colour, but also in form, material and shape.
Our palettes are designed to encourage adventure without the fear of losing touch, about exploration of the new without losing sight of the known – which is crucial when dealing with commercial product. Our new palettes are diverse, rather than limited and all-embracing, because we live in a post-trend world of multiple ideas and cult items.
Last season, we explained how different brands are now using our palettes as a starting point to create and merchandise a more unique approach to colour that can be tailored to their very own customers. We continue to develop this approach for Spring/Summer 2018 as brands grow in confidence to do what is right for them rather than follow the mainstream.
The enlightenment palette includes inexpressive shades floating, flying, hovering to find a direction, a muse. The two neutrals – white and warm grey – are sprinkled with a layer of wind-whipped blue and glacier green.
This palette is based on four reassuring hues of ligneous browns. Wood has been used by men for tens of thousands of years as the basic source material and the colours of wood are part of our evolution.
Four grounded shades, rooted in nature, are the foundation of our story – green, blue and brown. Trustworthy khaki and cool slate act as well loved base colours, from which olive and lichen spring forth.
Fragrant and restful colours: a creamy pink sits with a passionate coral, rich warm brown and a gentle aromatic cumin. These serene tones are perfect for creating tranquil groupings that are also decoratively rich and layered.
Four heavily pigmented, opaque colours convey a strong commercial statement about the solidity and essential confidence you get from a good, mid-toned summer selection.
A range with a touch of core yellow in every hue: from the new yellowish greens to the more acidic shades, yellow initiates every tint here.
White is the start point for this group and is a key summer colour, particularly when offset with other high energy brights. The pinks continue to be important.
Bridging our way from S/S 2018 towards A/W 18/19, we introduce a quartet of transitional colours – four strong and atmospheric blues, each bearing a contrasting character, but that work as a family.
Another transitional range where four soft, warm and cold tones carry forward our winter dark narrative from last season, but are dusted and greyed into a softer expression for the transition into summer.



Welcome to our new version of the PANTONEVIEW Colour Planner. With colour becoming more lifestyle in nature, we wanted to make it easier for you to use our colour trend stories across multiple product categories and merchandising
We have grouped our major colour messages for A/W 17/18 under a common title, Disguise, which we feel suits the current lifestyle zeitgeist in the marketplace.
The process of colouring fulfils our fundamental desire for change. We apply colour to our walls, the floors we walk on, the face we see in the mirror each day, the car we drive. We clothe ourselves in different colours for different occasions. Colour is at the heart of what we do, and our need to disguise and transform appearance. We have said before that colour goes hand in hand with texture, and the focus this season on materiality remains unbroken. This season, however, we are also interested in materials that emit and reflect light; we explore embellished finishes and perfect smooth, shining surfaces. We see how transparency reveals and alters colour, and how thick cocooning materials muffle shape and change its meaning.
We begin with three lofty neutrals anchored by a warm grey. Their neutrality is the key to their flexibility – they are designed to mix easily with each other and also with more saturated colour.
Next season, pink evolves into a series of paler, more fragile shades to express a transparent nudity. Beiges, off white and blues are all subtly influenced by pink, while pink mauves are the new baby pink.
We reflect our concern with the health of planet earth in a key palette based on nature such as brown, ochre, and grey mud, together with the colours of its vegetable root products such as carrot orange.
Compelling and essential winter hues, these deep and rich colours are all about texture and surface. It’s a group that works well together or, as each colour has such a strong identity, thrives as single statements.
This is a palette of iconographic colours, flags to remind us where we are from and where we are going. But aristocratic and classic though they are, they can still be radicalised by new harmonies to represent and celebrate diversity in all its forms!
A group of modulating mid-tones that form an unexpected union: they create a modern ambiance and act as unusual winter anchors in a wide range of materials. Wilder, brighter, high-energy colours should with them.
A story of iconic reds that vibrate from a hot scarlet, through pink, to a deep lacquer red and a soft coral creating a forceful, confident energy. It’s a range of colours that transitions between grandiose display and concealed masquerade.
This is new cool, iconic greyed but strong turquoise camaïeux story. It amplifies a layered, altered look from a cold pale mist to a deep resinous green. It is an important monochrome to nuance or animate the season in equal measure.