We have crossed the frontier. 2018 will see major growth in the use of Artificial Intelligence as a tool to re-shape the fashion business with major AI innovations to be expected in predictive forecasting, capacity planning, merchandising, automated production and delivery. However, the possibilities with AI go much further than that as developments move its potential way beyond the mechanical into the creative. For example, Amazon is on the verge of creating the first AI designer, with the development of an algorithm that designs clothes by analysing images, copying popular styles and using them to build completely new designs. Meanwhile, enriched data will allow for new opportunities in customer relationship management, improving customer insights and, last but not least, much more reliable demand projection thereby reducing forecasting errors. Twenty percent of executives who took part in the Business of Fashion-McKinsey Global Fashion Survey believe that the use of AI to “reinvent design, merchandising and marketing” will be an important trend. However, there is still a significant number who remain dubious about AI’s lack of flexibility and intuition for it to be a major player in fashion’s deep creative process. This division of thinking is at the forefront of our A/W 19/20 forecasts where we ask the question: “Should the fashion industry be led by algorithms?” and make a strong case for accidental fashion. Above all, we look at fabrics as tools serving fashion as a whole, enabling designers as well as users to mash up looks, to create their own interpretation of garments.
City view A/W 17/18
Our city of the moment is Vancouver. This city, associated with an outdoor lifestyle and the launch of athleisure-wear the world over, is undergoing somewhat of a luxury boom.
Womenswear inspirations: Spring/Summer 2019
The season sees a strengthening of the movement towards responsible design, marking out a transparent production trail and asking ethical questions along the way.
Womenswear Key Looks: Spring/Summer 2019
There remains an atmosphere of change and the fashion industry needs to be watchful of peripheral influences. Our attention for S/S 19 is drawn to both high and low stimuli at opposite ends of the design spectrum.
Casualwear colours and styling: Spring/Summer 2019
How do you feel? Really. How do your emotions affect your daily interactions, your choices, your life?
Menswear styling, colours and fabrics: Spring/Summer 2019
We explore themes that range from the melancholy and sensual, the nostalgic and child-like to untold tales found in historic interior references. We end with a vibrant and joyful theme that is indicative of hope.
Womenswear and menswear fabric and colour forecast: Autumn/Winter 19/20
Should the fashion industry be led by algorithms? We make a strong case for accidental design, wherein a designer wishes his or her work to achieve a specific goal, but ends up achieving another.
Print design forecast: Autumn/Winter 19/20
Design is the essence of fashion. Colour is the expression�of “Sein”. The capital of beauty should not be scraped o the floor of social media, but wholeheartedly embraced and invested in. Felt, smelt, touched and heard…