Viewpoint Colour #8

Viewpoint Colour #8


  • After a time of deep uncertainty, we are seeing an emerging desire for resurgence, growth and positivity.

  • In this issue we explore a new world order, where the authentic is celebrated through the breaking down of traditional rules and the creation of new values.

  • In this new world order there are no constraints, and fluidity underpins this emerging vision – high tech meets low tech, the old is combined with the new, boundaries are blurred…

  • Colour becomes paramount in defining new identities and shaping these positive visions of the future. We see individuals and creatives expressing themselves in ways which have never been done before through digital environments, new beauty standards, dynamic creative processes and fantastical representations of the self.

  • Whilst there is a clear turn towards the digital and virtual world, there is also a renewed desire for tactile and material experiences.


What if clothes could exist beyond the physical, just like thoughts? Not requiring a single piece of fabric and free even from the pull of gravity, the digital fashion world seems to be unexplored and full of creative potential.

Key Colour Statements
Shapes by contradictory influences, the colour and design landscape has an exciting hybridised aesthetic that marries opposing ideas: reflection and action, individuality and collaboration, virtual and real. We are realising the need for a longer-term colour application that is enduring and timeless, while also recognising that shorter-term directional colour has a clear role to play in creating fresh new statements and personal expression.

Brutalist Beauty
Featuring work from ‘instagram’s most hated beauty account’ by Eszter Magyar. Exploring new beauty standards which challenge traditional perceptions of beauty through the unconventional use of colour, texture and materiality. 

Electric Nature
Andres Reisinger’s beautifully rendered images of natural landscapes which feel both otherworldly and approachable. Through these visuals, Reisinger breaks with the harsh and bold aesthetics that often characterise digital renders. 

Guerrilla Dyeing
Working with natural dyes in a way which feels fresh, rebellious and new, Audrey Louis Reynolds steers away from the aesthetics we would traditionally associate with natural dyes and pigments. 

Off Colour
A series of visual portraits that showcase Tomihiro Kono’s original take on wig making. The wigs are characterised by the use of ‘off colours’ – a celebration of unconventional pastels challenging typical wig colours. 

Clay Play
A compilation of clay maquettes presented for Eny Lee Parker’s clay play contest. High-end interiors made from playdough; high-tech meets low-tech; and a celebration of colours through making.

Beneath the Surface
Photographer Pim Top overlays digital textures and images to produce visuals which challenge slick digital aesthetics and colours.

Colour Futures
Inspiration from the work of the renowned artist Samara Scott Textural with exploratory manifestations of colour, where materiality is key.

View Two #29

View Two #29

No matter where you are in the world, your year to date will have looked significantly different from what you had planned. Since our last issue, we’ve adapted to new ways of working, socialising, exercising, and travelling. Life has changed considerably from where we were just a few months ago.

In putting this issue together, we’ve spoken a lot about positivity and positive change, even while negative news dominated the headlines. For many, this period will have come as a reminder of the simpler pleasures in life, such as our homes, families and time spent outdoors. Acceleration has also become a key word, with many ideas predicted for further down the line, such as drone delivery services and on-demand manufacturing, propelled forwards due to demand during lockdown. ‘What Matters Now?’ on page 11 explores the key societal shifts, opportunities and innovations to focus on now, and in the coming months. Going forwards, there are many personal decisions for consumers to make, which collectively will have huge implications for the economy. At View Two, we are determined that this period of uncertainty and unrest and will be a catalyst for positive change, from environmental wellbeing to ethical standards and equality, on both local and global scales.

What Matters Now?
As we continue to face uncertainty, rethink how we make everyday decisions and consider how we as individuals and businesses can implement and support positive and tangible change, we highlight the new priorities and key concerns for consumers post-Covid.

Meet The Maker: WearYourMask
Diana Ejaita’s Berlin based brand WEARYOURMASK fuses elements of her West African and European roots to create cross-seasonal collections that are both steeped in tradition and distinctly modern.

Class of 2020
Selected by the View Two and BDA London teams, we’re delighted to share our graduate project highlights of 2020, chosen for their original or future-thinking concepts and striking design work. 

Seasonal Themes A/W 21/22
Health, wellbeing and self-preservation are core themes that will only continue to grow in significance. Fabrics and garments that offer protective benefits such as antibacterial properties will be key. There are 5 stories:

Regenerate: science, nature and adapted home environments come together to influence a rework of core lounge and leisure looks in natural and technically enhanced fabrics. 

Legacy: the respite that time spent outdoors can provide has grown in significance. Mindfulness is found in activities such as hiking, fishing and camping, while nostalgic items and simpler ways of living offer comfort.

Stimulus: the increasingly explored phygital dimension inspires a plush utilitarian lounge look that focuses on haptic tactility and visual stimulation. 

Flex: as lifestyles shift and we develop and adapt to new routines, optimisation, performance and versatility become integral to looks that must balance home, work and play. 

Preservation: self-preservation has never been so important as we fight to protect our health, wellbeing, communities and rights. Protection is paramount to survival.  

Preservation: self-preservation has never been so important as we fight to protect our health, wellbeing, communities and rights. Protection is paramount to survival.  

View Publications
Saxen Weimarlaan 6HS
1075 CA Amsterdam
The Netherlands

View Two #28 Copy

View Two #28 Copy

In With the New

With a brand new decade stretching out before us we contemplate the future (and the past) more so than ever, considering the big shifts and evolutions the next ten years may bring. Hoping to emerge and recuperate from years of global political upheaval, there certainly seems to be a hint of hope in the air as individuals, communities and businesses pledge to find their own solutions, working collaboratively to identify and pursue unified goals.

Positive change is on the horizon. In the world of fashion and textiles, substantial developments continue to come through from innovative mills and manufacturers. Realistic routes to establishing circular economies are evolving, and the presence of recycled, recyclable and biodegradable fabrics across key tradeshows are on the up.

Markets continue to merge and evolve. What started out as the ‘athleisure’ trend, a fad to some, is now permanently rooted within our everyday wardrobes. This performance lifestyle aesthetic has become so intertwined, and so paramount to the way we dress, that these now ‘core’ pieces are almost completely inseparable from our casual and denim looks.

It is for this reason that we have shaken up our approach to delivering your seasonal trend information in this issue of View Two Magazine. Each of the five themes laid out here – Purpose, Off-Centre, Tactility, Near Future and Transformation – show the complete seasonal picture, supporting concept development and merchandising across casual, denim and athleisure markets for spring summer 2021. While some themes are slightly more weighted towards casual and denim end looks, you will find others are more heavily influenced by performance lifestyle wear.

The five seasonal themes are supported by our Key Denim Details, covering the essential move-ons showcased at Kingpins and Denim Premiere Vision, as well as our Key Seasonal Concepts feature, which highlights the major recurring themes through nine succinct looks pulled from the rails of vintage dealers, lesser known designers and established brands.

City Safari: Manchester
Having played a pivotal role in the history of cotton, global textile production and broader industries, the northern powerhouse of Manchester is now home to a flourishing crowd of fashion manufacturers, creative businesses, digital innovators and global brand headquarters.

Key Concepts: S/S 2021
We explore the season’s key concepts through a series of looks curated with the support of vintage dealers, enterprising international designers and established brands. Nine succinct looks epitomise the key looks and details that inspire our fabric sectors from denim and casual to performance and lifestyle wear.

Denim Details: The Key Seasonal Statements
Our edit of the latest and most commercially relevant updates in denim detailing for the spring summer 2021 season, presented by leading mills and manufacturers at Kingpins Amsterdam, Denim Première Vision and Bluezone by Munich Fabric Start. Here we show one of our stories, Petal Pinks, a must have for the season as coloured denim continues to trend.

Meet the Maker – 496 Fabric Lab
As founder and creative director of the pioneering Taiwanese denim mill 496 Fabric Lab, Wayne Chiang discusses his career, his inspirations and latest indigo jacquard innovations.

Seasonal Themes: Purpose
It is more important than ever that across all fields, design must be purposeful and have meaning. Sustainable fabric selections, local production and gentle finishings are key.

Seasonal Themes: Off-Centre
Nostalgia and authenticity have never looked so fresh. This modern retro theme takes inspiration from urban sports & subcultures who have traditionally sat outside of society’s ‘norms’.

Seasonal Themes: Tactility
Global craftsmanship is celebrated without borders as a melting pot of pre-loved references are reworked into casual, denim and athleisure silhouettes.

Seasonal Themes: Near Future
Sci-fi like uniform looks merge high-end styling with high-tech performance. Functional detailing and technical fabrications are worked into hybridised garments with a futuristic ‘life proof’ aesthetic.

Seasonal Themes: Transformation
Rooted in wellbeing and self-care, with a new age ritualistic undertone, transformation blends technical athleisure looks with natural influences, fabrics and finishes.

Spring/Summer 2021: Conclusions
The season as a whole feels somewhat familiar, with touches of nostalgia, but at the same time has a fresh and revitalised eccentricity. Themes explore new vintage, new nomadic and new future aesthetics.

Autumn/Winter 21/22 Preview: Resilient Nature
Resilient nature becomes one of the pivotal factors of the season as scientists, architects and designers identify new uses for easily and rapidly grown materials such as mushroom mycelium and algae.

View Publications
Saxen Weimarlaan 6HS
1075 CA Amsterdam
The Netherlands

Textile View #131

Textile View #131


Post-covid-19 lockdown and restart of economies; life goes on but not quite as we knew it.

Our worlds have been turned upside down, inside out and, as a result, so has our way of living. Socialising will be different, travel more complicated, lifestyles altered and our mind-sets reset as to what’s important. Our values and priorities have shifted from quantity to quality, fast life to slow life, more to less, local not glocal.

Our wellbeing, safety and security have created a more caring society, while at the same time, a more nervous and woke generation is questioning everything, from history to ethics, climate to culture. It’s a new world order that challenges everything in sight.

In analysing change and forecasting the impact, we see a generation of consumers who will nourish and care for each other and the planet, while others will retreat and become hibernators and online avatars. Somewhere in the middle are the new creators and innovators, looking towards a future that’s altered but, within their reach to remake and remodel.

Publisher’s view: so where are we after coming out of lockdown? Reports have highlighted several issues common to consumers across the globe: the flight to online; a back-to-basics and value-for-money mentality; diminished loyalty; the “caring” economy; the homebody economy; and, last but not least, hygiene transparency.

The Future of Making: six themes that will shape future fashion thinking. Let’s celebrate nature by embracing the notion of fake. Not as a lesser alternative to what’s natural and authentic, but as a positive choice and a fresh outlook with unique cultural associations.

Lifestyle: Dancing Feathers –  Janaïna Milheiro creates and custom-makes feather textiles and pieces for the luxury fashion and home decoration industries.

Womenswear concepts: colours, styling, fabrics & accessories across five stories: Fundamental; Homegirl; Cybernetic; Rewild; and Ignite

Casualwear colours and styling: our values and priorities have shifted from quantity to quality, fast life to slow life, more to less, local not glocal.

Menswear colours, styling and fabrics: comfort first! As casual categories and home–centric dressing further influences menswear, comfort continues as a key styling element for A/W 21/22 reinforced by softened silhouettes and indulgent fabric themes.

Womenswear and menswear fabric and colour forecast: instead of easy solutions and uniformity, people have a growing interest in combining enchantment, excitement and fun with purpose, consciousness and doing good.

Womenswear and menswear fabric and colour forecast: instead of easy solutions and uniformity, people have a growing interest in combining enchantment, excitement and fun with purpose, consciousness and doing good.

Fibres & fabrics: with much production on pause and cracks in the industry being exposed, the discussion of how to create a more ethical and less environmentally damaging model for the industry is more relevant than ever.


View Publications
Saxen Weimarlaan 6HS
1075 CA Amsterdam
The Netherlands

Textile View #130

Textile View #130

If you believe all that you read, many things will never be the same again after the coronavirus pandemic. But it’s not the first time that we have stared disaster in the face and expected transformation. As the financial crisis of 2008 showed us, it takes more than hope to change the world. So, it is to be reset or restoration? No one can answer that question, because no one knows what’s going to happen once the coronavirus has subsided – or when or if we will find a vaccine. The best prophet, wrote Thomas Hobbes, is the best guesser. However, one thing is sure: what the consumer is searching for now is security, trustworthiness and clarity.


We need to accept that the pandemic and the damage it has done has not necessarily changed the world, rather it has accelerated trends that were already shaping business. When it comes to deglobalisation, companies have been busy lowering their exposure to countries that carry high geopolitical or health risks for some time. We have been talking about data for many years now and it can only encroach further on our lives. In purely business terms, anything that promises to reduce stock and minimise risk has to be a plus. The virus has also opened the door to a robotic army and the post-coronavirus workforce could look quite different. Economic downturns have a habit of spurring automation.


And fashion? The sector is expected to contract by 27-30% this year, according to the State of Fashion 2020 Coronavirus Update report by the Business of Fashion and McKinsey & Company. It hasn’t been easy for the fashion industry for some time, but “doing the right thing” was not only the fashion norm of 2019, but also encapsulated much of the industry’s response to the pandemic.

Publisher’s view
By 2022 the world will be fundamentally changed, much the same, or somewhere in between. We think it will probably be much the same but, hopefully, with some significant changes.

Design and lifestyle – touching consumer hearts as well as their minds!
In this era of data, algorithms, bots, and a self-learning internet of everything, where does the boundary between man and machine actually lie? What separates out human intelligence from artificial intelligence?

Autumn/Winter 20/21

Womenswear designer fabrics, silhouettes and styling details
Navigating extremely challenging territory, the best collections showed an assertive show of strength: forceful statements, packed with confidence.

Menswear designer messages
Free expression. The profundity of being male… Is there any such thing as ‘the mainstream man’? We think not. Today and tomorrow is all about blending and nuance.

Spring/Summer 2021

The latest additions to womenswear collections with pointers to A/W 21/22
There are those that say it’s a ‘lost season’ and that retailers will just box current Summer 2020 merchandise until next year. We don’t agree. There will be a season, but the approach will be different with buying done in a more directed, less seasonal way.

Menswear fabric orientations
10 new looks, where a new lightness is key and plains are favoured over elaborate effects to build the basics. Natural, dry and textured eco materials contrast with refined smoothness and ultra-light technical styles.

Autumn/Winter 20/21

Womenswear fabric and colour forecast
In these uncertain times, creativity will flourish as we become more focused and resourceful. We will be able to rethink all aspects of our profession, taking time to reflect on our world’s magnificently diverse cultures.

Menswear colours, styling and fabrics
A ‘hopepunk’ feeling envelops the season, with positivity being driven by community, creativity and reconsidered consumerism.

Accessories & trimmings forecast and inspirations
Under high protection. A vision of the future that aims to be cerebral and survivalist, where the driving forces are built on a new balance of forms and volumes.

Womenswear knitwear colours, yarns and styling
We gravitate towards things that hold personal or collective meaning, discarding the superficial and short lived and diving deeper for our inspiration.

Menswear knitwear styling concepts
Creatives are confined to their homes with limited access to new inspiration and, with travel this year unlikely, they will search for alternative resources and find their surroundings the catalyst for revitalised creativity.


Fibres & fabrics
This season’s yarn and fabric fairs were driven by sustainability and eco responsibility, with many yarn and fabric choices taking account of sustainable criteria. Certainly, every fair is giving the issues more space.

City view
With nowhere to travel in light of lockdowns, in place of our regular ‘City View’ feature, we take a look at how industries have adapted and how culture, inspiration and escapism has moved online.

View Publications
Saxen Weimarlaan 6HS
1075 CA Amsterdam
The Netherlands