PANTONEVIEW COLOUR PLANNER #44
At a time when we are being urged to become climate-neutral by 2050 or sooner, we are recognising the enormous importance of the plant kingdom.
More and more of us are turning to a plant-based. We are realising how much we can learn from plants: how they cleanse our planet’s air, how they communicate with one another and how they adapt to hostile environments. We are just beginning to comprehend what some scientists are calling “plant intelligence”, a way of communicating and learning that could be the key to our own sustainable future. Plants make up around 80% of the Earth’s biomass. The presence of humans, by comparison, is negligible.
For S/S 2021, we look towards a world that teaches us how to be flexible, how to adapt, how to be resilient – how to live with less toxicity and more cooperation and hope. Botanica is a beautiful world, full of inspiration, and we hope you enjoy the results.
A quiet opening to the summer season with four calibrated, soft neutrals that range pale to mid-tone, inspired by mushrooming summer fungi.
Colours expressing naturalness and refinement that have lost their original intensity, almost to the point of being monochromatic.
A group of pretty floral pastels that is surprisingly strong and energetic. They have an almost florescent dynamism, each with a powerful presence of its own.
In spite of all the talk about artificial intelligence and robotics, we present four colours are uncompromising ambassadors for the power of nature.
Colours that offer an aesthetic that is a little bit retro, a little bit camp, featuring soft and delicate, medium bright shades.
Plants take over, and flowers crossover to create the power to make new relationships between nature and us. Saturated almost digital colours.
This palette is inspired by thick and fleshy plants, beginning with a quartet of juicy purple, dusted grey, slated green and blue. There is a slightly muted feel to the colours.
This is a transitional palette that spans summer and winter, consisting of four variations of white, from a cooler, green infused white to a heavy cream.